Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Thorntons Chocolates
The British Company, Thortons Chocolates, was established in 1911 by Joseph Thornton. Today, it is headquartered in Derbyshire England, has 381 company and 261 franchise shops, over 4000 employees, and annual revenue of over 180 million British Pounds. It is the largest independent and confectionary shop in the United Kingdom, and one of the oldest continually operating confectionaries in the world. Up until the mid-1960s it was primarily family controlled, but after 1968 began franchising and expanding under new leadership, although the Thornton family continued to be involved in major Board decisions (Thorton 2009).
Key Business Issues- Up until the 1980s, the company was primarily a seasonal business with a few very large peaks (Valentine's Day, Mother's Day and Easter). New strategies and branding moved...
In 1982 Thorntons opened in the United States. This, plus additional growth, caused the need for the construction of a new factory in 1984. Despite a number of strategies, 35% of sales are still in the 2-month period before Christmas, and 10% before Easter. This continues to impact manufacturing and retailing, causing temporary staff layoffs, manufacturing downtime, and strategic issues. Following a review of profitability and the direction of the industry, in June 2011, Thortons made the decision to close between 120 and 180 of its shops (Danaher 2011).
Strengths- The company has a number of strengths, and despite market issues, has continued to prosper throughout two major wars, a change in…
REFERENCES
Thorntons PLC Strategy Review. (28 June 2011). Retrieved February 2012 from:
http://www.investegate.co.uk/Article.aspx?id=201106280700122181J
Danaher, T. (28 June 2011). Retrieved February 2012 from:
http://www.retail-week.com/sectors/food/thorntons-to-slash-number-of-company-owned-stores/5026697.article
Chocolate One of the most seductive and pleasurable foods, enjoyed everywhere in the world, is chocolate. Chocolate is a slightly psychoactive substance but it has some health benefits when consumed in its purest forms and in moderation. Much of what is sold as chocolate today, such as the candy bars in the check-out aisles in grocery stores, barely approximates the richer varieties of the confection like the brands produced in Europe.
L.; Hutfless, S.M.; Ding, X. & Girota, S. (2006). Chocolate and Prevention of Cardiovascular Disease: A Systematic Review. Nutrition and Metabolism, 3(2), Halliwell, B. (2003). Health benefits of eating chocolate? Nature, 426(6968), 787. Hannum, S.M. & Erdman, J.W. (2000). Emerging health benefits from cocoa and chocolate. Journal of Medical Food, 3(2), 73-75. Hudnell, J. (2006). The Secret History of Chocolate. World Famous Comics Community. Online at http://www.comicscommunity.com/boards/hudnall/?frames=n;read=985 Keen, C.L. (2001). Chocolate: Food as Medicine/Medicine as
Big City Chocolate Company Challenge Proposal for Chocolate Gift Baskets for Big City Tech's Baseball Tournament Bryan Thompson, Athletic Director 1804 Technology Way, Big City, Florida 33999 Dear Mr. Thompson: Thank you very sincerely for your interest in the Big City Chocolate Company providing unique chocolate presentations for the teams that are coming to your campus for the regional postseason baseball tournament. Our company is proud and pleased to have provided your fine school with unique
Chocolate Chip Cookies and Rubrics: Helping Students Understand Rubrics in Inclusive Settings by Elizabeth W. Hall and Susan J. Salmon explains the importance of using rubrics in the classroom and contains useful information about the use of rubrics for the teachers and students alike. The article effectively explains the usefulness of rubrics for students in understanding the performance expectations of different assignments, as a self-evaluation tool for assessing their strengths
Symbolism, Advertising and Chocolate By far, the most overused symbolism to sell chocolate is sex. Chocolate is sexy and women eating chocolate are even sexier. Beyond sex, chocolate is synonymous with fun, love, and even patriotism. Let us consider some of the most obvious advertising schemes. What they are really asking the consumer to buy? An old but very common image is found in the Hershey Company's advertising for its chocolate bar.
Thinking of his father, he defies even the coach's remark that he is too puny to play. Jerry must overcome his own sense of powerlessness, and the sickness that overtakes his body after being buffeted from all sides. Emotionally and physically, although he may appear weak, Jerry has inner resources of steel that he discovers when he is, literally and figuratively, down for the count and up against the