Tiffany & Company was founded by Charles Lewis Tiffany in New York City which is a company that is known for it is luxury jewelry collections especially their diamonds, yet this store serves customers from all over the world because it currently has 206 stores on the market internationally (Iaroshuchuk, 2010). The store provides a variety of designs and products for its customers besides diamonds including watches and other beauty accessories, gifts, engagement items, and more for both men and women. Tiffany and Co.'s executives have come together to provide affordable, dependable products that target the working to upper class adults by distributing brands to from the United States, through Europe, to Asia that are decided upon by important decision making that will guarantee momentous value that will be well distinguished and have a constructive organization and relationship to the consumers who do business with our store (Iaroshchuk, 2010). In ensuring that we provide the appropriate and marketable products we focus on three primary ways the inventions and designs of the merchandise we want to nationally distribute by looking at the way our creations will affect us and how they are measured (a) financially, (b) will we provide additional brand extensions, and (c) are we presenting a consumer-based product. Currently, Tiffany & Co. And executives are concerned about the wealth and revenues of our business and the problems and concerns that our company is presently facing, and we have met and discussed what our present problems are, included a detailed analysis and an assessment of what we our issues are. First and foremost, we want to recognize that despite the fall of the nation for cost-cutting measures, Tiffany & Co. has continued to increase profits and...

Our first priority we defined and want to take action on immediately against is the problem that Tiffany's & Co. faces in Japan with the yen and dollar exchange rate because of our outsized publicity it has influenced the company rigorously and negatively. At this time, Tiffany & Co. has been directly overseeing the business functions in the country that is right now being administered by Mitsukoshi, and there has been major amplifications in the swap rate, and management needs to be informed of this overseas problem to comprehend that such a large variation in the rate at which the United States' dollars and Japanese yen do business is harming our industry and marketing progress. In thoroughly investigating and conversing about this concern, we, the executives of Tiffany & Co., feel that the central aim will be to allow Tiffany's exchange-rate control agenda to properly manage payments that are distributed in yen and to permit them to repurchase inventory, and that we have come up with four ideas to offer as part of our recommendations on how to handle this operation (Docshare.com, n.d.).
The strategies have been defined because we believe will allow us to look at the exchange rate, the control, the financial and consumer impact that will provide Tiffany & Co. with additional ways to expand on goods that are profitable. In the wholesale agreement that our business works out with Mitsukoshi we should agree to offer them a maximum of 27% of the remaining trade sales since they do supply the Japanese establishments with different types of facilities to individualize our products and protect our stores and inventory…