g., credit card or personal information). Of course, in the case of business organizations and companies, they may have specific needs to satisfy and require in order to secure their sites, particularly the information within these web sites. Thus, additional features may be specified by an organization; but for the Internet user or the individual, TRUSTe's programs are sufficient already to make them feel secure and safe while conducting transactions online. TRUSTe's assertion that consumer education is the number one priority of privacy protection is indeed true in the case of Internet technology. Since every Internet is a user, hence, also a consumer, each has the right to know the kind of web site they are providing information to, in the same way that the web site secures itself from users that are not legitimate and secure enough for organizations and companies to conduct business transactions with. It is through consumer education that every user learns to assume responsibility and become aware of the possible...

In this way, each Sealholder web site (or member of TRUSTe) achieves efficiency and consistency as a secure site for Internet users. Through the "third party privacy" feature, users, individuals and organizations alike, are linked and connected together towards one common goal -- ensuring that every Internet user is a legitimate, honest, and contributing participant for the betterment of Internet technology.