Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
First, given the company's strong market share, its profitability, and its ownership by the larger Limited Brands, Victoria's Secret will emerge from the current global economic downturn with far less risk and damage than many of its smaller competitors (Victoria's Secret 2008; Hoover 2010). Another opportunity facing the company is the increase in current fashion trends of "sexy" outerwear and underwear as modeled by pop stars and the increasingly media-potent socialites of the day (VIP 2010). Victoria's Secret has already begun to capitalize on these opportunities and continuing to do so will improve its external position.
The economic downturn also creates something of a threat for the company, however. As a luxury brand, Victoria's Secret runs the risk of losing clientele based on perceptions and realities of affordability and simple price competition in the market, and there is already evidence that this has occurred to some degree (Victoria's Secret 2008; Hoover 2010; White 2010). Though the company has a strong internet presence, increasing reliance on web-based shopping and especially the use of multi-product ad discount sites such as Amazon.com form a new class of competition for Victoria's Secret's retail operations that the company has not necessarily met with the degree of efficacy necessary (Yahoo 2010; White 2010). These threats will need to be addressed for continuing company success.
Just as Victoria's Secret's internal position is relatively strong on balance, it faces more external opportunities than it does threats. Continuing to capitalize on its already large market share and the relatively weakened positions of its competitors will enable more effective growth and profitability for the company in the coming years (White 2010). This must be balanced, however, by an awareness of the increased competition and potential reduction of market share...
It moved from a small independent retail operation to in international sales behemoth and a division of a large multi-national conglomerate in the span of just under a decade, and has continued to grow and achieve greater levels of success since being purchased and operated by Limited Brands (White 2010). The company's future seems quite optimistic given the SWOT analysis provided above; though there are negative elements facing the company form within and without, in general it is in a very strong position and it seems likely that its growth and profitability will continue well into the twenty-first century.
References
Hoover. (2010). "Victoria's Secret." Accessed 14 November 2010. http://www.hoovers.com/company/Victorias_Secret_Stores_LLC/rfccjyi-1.html
VIP. (2010). "Katy Perry helps send sexy Victoria's Secret show out with a bang." Accessed 14 November 2010. http://www.vipnewsroom.com/katy-perry-helps-send-sexy-victorias-secret-show-out-with-a-bang-miranda-kerr-most-recent-news/010141
Victoria's Secret. (2008). Annual Report. Accessed 14 November 2010. http://www.scribd.com/doc/6738710/Victorias-Secret-Annual-Report
Yahoo. (2010). "Victoria's Secret: Profile." Accessed 14 November 2010. http://biz.yahoo.com/ic/104/104484.html
White, C. (2010). "Victoria's Secret." Accessed 14 November 2010. http://www.pamperedpassions.com/victorias_secret.html
Victoria's Secret: Trend Report Victoria's Secret has a quintessentially feminine atmosphere as a store, although male consumers may occasionally enter it to make a purchase. The store looks like the inside of a woman's closet, complete with white, ornate sliding drawers to hide ruffled, feminine underwear, cloth satin hangers on which various slips are suspended, and delicate pillows and sachets. The color scheme is overwhelmingly pastel and white, and the satin
Rapid price declines from lingerie produced in third-world nations and the growth of discounters selling knock-off products. Shortages of key raw materials is also directly impacting the company's ability to accurately predict and respond to store demands for specific mixes of products. QUESTION # 5- HOW HAS the COMPANY CHOSEN to COMPETE? WHAT ARE the ELEMENTS of ITS STRATEGY? e.g, LOW COST SUPERIOR CUSTOMER SERVICE, ETC) Victoria's Secret has been very successful due
Marketing We went into a Victoria's Secret store, and recorded our observations. These were then evaluate against what we learned in Underhill about the differences in the way men and women shop. We sought to evaluate the store on a few different dimensions, including store design, merchandising and the way that the store seeks to influence buyer behavior. At the conclusion of the report, we will offer some recommendations to Victoria's
" Instead of establishing a set rhythm as with his rhyme scheme, he punctuates in order to delineate an end of a particular episode within the poem which also helps the audience understand when and where his narration changes. Each period concludes an establish section of the poem, the first period ends on "Over her, thrashing and thrusting until he was spent." (ln 8), which importantly ends his narrative of
Background of postpartum depressionDepression has quickly become a major public health concern for those in the United States. COVID-19 and its resulting health consequences have exacerbated many of the impacts of depression on women within developed worlds. The pandemic for example, caused massive and unexpected job loss of millions of families. Many of those impacted such as travel, tourism, and retail are still reeling from the economic consequences of the
Business Plan for a New Business Business Plan Business Name: "Foot Junkiez" Business Type: Sell customized footwear on eBay which people can put any name or image on them. Business description Financial Goals Nonfinancial goals Market strategies External environment analysis: PASTEL Political Economic Social Technological Environmental Legal Marketing Mix Product strategy Distribution Strategy Promotional Strategy. Pricing Strategy Competitive analysis Foot Junkiez is a customized online footwear store. The area urgently needs an upscale customized shoe shop because the current shops have insufficient selections. Currently, customers that need custom-made footwear must travel