Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Walmart
Wal-Mart's Domestic and Global Marketing Challenges
Wal-Mart is at once one of the most visible retail firms in the world and one of the most consistently criticized. Due to its poor record on labor rights, its deleterious impact on local communities and businesses, and its various ethical sacrifices in the name of everyday low prices, Wal-Mart's marketing challenges generally center on these shortcomings in its domestic and global reputation. A consideration of the environmental circumstances impacting Wal-Mart's marketing conditions reveals a company a number of vulnerabilities to public impression but also with great opportunities to make improvements in this area.
One area in which balance is needed is that of global trade. In this context, Wal-Mart has established a level of global interdependence that demands relatively unregulated production in developing world contexts. It is this interdependence -- whereby its low everyday prices...
trade law. According to the Foreign Corrupt Practices Act of 1977, it is illegal to bribe officials from other countries for reasons of advancing a business.
However, Savage (2012) tells, Wal-Mart has been guilty of transgressing this Act. Accordingly, "Wal-Mart reported the violations to the Justice Department late last year after learning of The Times's preliminary reporting. It has hired outside firms to conduct an investigation and said it was reporting their findings to the government. It has also stressed that the ostensible graft detailed by The Times took place more than six years ago." (Savage, p. 1) In one regard, such acts of bribery highlight the cultural differences that often define business interaction in a global context. The Mexican government's relative instability has not simply made it vulnerable to bribery. Indeed, this…
Works Cited:
Humes, E. (2011). Wal-Mart's Green Hat. Los Angeles Times.
Savage, C. (2012). With Wal-Mart Claims, Greater Attention On a Law. The New York Times.
Virginian-Pilot. (2012). The Discounting of Integrity. PilotOnline.com.
Bargaining power of customers: Our main question here is whether Wal-Mart customers can walk away from buying a product at Wal-Mart and find it cheaper elsewhere. For the most part, the answer is no. Wal-Mart has built its reputation by providing products at a considerably lower price than its competitors (Is Wal-Mart good, 2005). Certainly, customers can try to find lower prices at other retailers; and the proliferation of the
Wal-Mart Delivery Time Cycle The author of this report is asked to speak to Wal-Mart and their delivery time cycle performance vis-a-vis its benefit to Wal-Mart and how it allows Wal-Mart to remain so dominant in the retail sector. Indeed, there are other big-box stores that closely or loosely match what Wal-Marts sells including Kroger, K-Mart/Sears, Target, and so forth. However, in its half-century or so of existence, Wal-Mart has become
As can be seen from the Table 1: Comparing Store Statistics, Wal-Mart on average has the least amount of full-time employees of any given regional or local competitor and therefore has the ability to control benefits and compensation costs. In addition this strategy alleviates the potential for union organizing as well. This strategy alleviates the need to pay medical benefits and also makes the company more resistant to labor organizing
Diversify or Not to Diversify Wal-Mart Corporation (NYSE: WMT) and K-Mart, who is privately held, both have extensive investments in merger, acquisition, joint venture and global market development programs and initiatives. Both companies have had exceptional success with their diversification strategies domestically and internationally. Yet both have also faced very significant challenges and failures too. The intent of this analysis is to compare and contrast the two businesses, analyze the
Loblaw Strategy in Wake of Wal-Mart Entry Comparison of Loblaw's strategy and performance with Wal-Mart. External and Internal analysis of Loblaw PESTEL Analysis for Loblaw Porter's Five Forces VRIO Frameworks Analysis Comparison of Loblaw's strategy and performance with Wal-Mart. Loblaw's was the largest supermarket in Canada with a market share of nearly 35% in 2005 and 609 corporate and 427 franchised stores throughout every province within the territory of Canada. It is also the number one seller
Wal-Mart Stores, Inc. Company Operations Financial Analysis Wal-Mart United States Sam's Club Wal-Mart International Industry Analysis Family History Business Challenges Complexity of the Business Entrepreneurial Inheritance The Dividend Main Company Issues Career Learning Samuel Moore Walton was born March 29, 1918 in Kingfisher, Oklahoma and died April 5, 1992 in Little Rock, Arkansas. From humble beginnings, he became a retail titan as the founder of Wal-Mart Stores, Inc. He graduated from the University of Missouri and entered the J.C. Penney training program before serving