There is enough documentation suggesting that the concentration in the media industry increased quickly because of raising the cap on radio. With the over consolidation of corporate mass media around the globe, large companies are touting for monopolistic ownership and merger practices. It is shown that low media diversity leads to limited public opinion that is required to guarantee some democracy in the society. The representation of the investors' ability to have easy access to data concerning the process of trading takes place in the market. A robust media market should provide the necessary knowledge needed to construct investment decisions and strategies that eventually lead to achievement of financial goals.
Walt Disney Company and Dwayne Winseck
Brief intro to Disney (max 5 sentences)
Walt Disney Company is among the most famous companies in the industry of animation. The company if known for its provision of entertainment directed to both kids and adult. With an excellent business franchise, Walt Disney is moving towards dominating the industry. The company has various brands of products that are the basis of its foundation.
Business Assets
The Walt Disney Company is in a strong position of moving forward and building upon its legacy of excelling in the market place. This is based on the company's strong base assets. The Walt Disney Company is a diversified global entertainment company that owns five different business segments. The company owns assets in form of Parks and Resorts, Consumer Products, Media Networks, Interactive Media and Studio Entertainment. All these businesses fall operate under the Walt Disney Company name. The media networks segment comprises of domestic and international broadcasting business and cable networks, publishing and digital operations, domestic radio stations, domestic television stations, and television production operations. The category of cable networks is in charge of operating Disney Channels Worldwide, ESPN, SOAP net networks, and ABC Family. Looking at parks and resorts, Disney owns and operates the Disneyland Resort in California, Walt Disney World Resort in Florida, the Disney Cruise Line, Adventures by Disney and Disney Resort & Spa in Hawaii. The balance sheet clearly indicates that total currents assets for the company for the period ending October 1st 2011 were valued at $13, 757M while the total assets were valued at $72, 125M. There is a noticeable improvement in the asset valuation of the company compared to previous years; total assets in 2010 were $69, 206M.
The Walt Disney Company was established in October 1923. The company was founded as a studio meant for animation work. It has grown to become one of the biggest Hollywood studios. The company owns and has issued licenses to several TV network and eleven theme parks among them ESPN and ABC. The primary production facilities and corporate headquarters for the company are based in Burbank, California at the Walt Disney Studios. Since 1991, the Walt Disney Company has been a crucial component of the Dow Jones Industrial Average. Significant Changes and Recent Acquisitions
The company has succeeded in making numerous acquisitions including the Playdom, Inc. Playdom: this company has been in the industry developing online social games. The acquisition was meant to strengthen Walt Disney portfolio of products and have access to a new customer base. Secondly, Walt Disney acquired all the outstanding shares belonging to Retail Networks Company Limited. Financial statements indicate that this acquisition generated significant gains for the company. The final acquisition was the buying of capital stock of Marvel Entertainment Inc., which used to operate as a character-based Entertainment Company. The Walt Disney Company owns Mickey Mouse as its official mascot. Walt Disney created this comic and animated cartoon character in 1928, and it has been an icon for the Company. The Walt Disney's animated cartoon has undergone evolution moving from a classic animated character to one of the most recognized symbols in the world.
3) Risk Factors
Walt Disney's media networks is facing a cut throat competition for viewers with other cable networks and television, independent TV stations as well other media among them internet, video games and DVD's. Concerning the selling of advertising airtime, Disney's radio stations, cable networks, and TV competes with other networks and media stations. MVSPs have increased the number of networks resulting to increased pressure of competition for advertising revenues for Disney's cable networks and broadcasting. Disney's ability to acquire and maintain terms of contracts for the supply of its numerous cable-programming services has been greatly affected by market conditions in the cable and satellite distribution industry. The company's digital products and internet websites are competing with entertainment products and other web sites in their respective categories. The risk factors have more often than not jeopardized the capacity of the company to maximize its profitability. However, the company has soldiered on to be the leader in this competitive industry.
4) Analysis
The above findings will be used to ensure that the company develops well-nourished market place ideas. This is a necessary condition for exercising the rights and duties of citizens. Most companies assume the cause-effect relationship between source diversity and content diversity thus; they are failing to demonstrate such a connection. However, an examination of diversity must be based on whether the media market allows broadcasters to have access to audiences reasonably. Most media markets are dynamic and international thus being at a cross road where growth in the future depends on acquiring smaller companies in the market place.
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