Walt Disney Control Mechanisms: Walt

Walt Disney Control Mechanisms: Walt Disney Company has been known as one of the most successful companies throughout its history of over eighty years. This company has been recognized as an exceptional firm in the entertainment industry because of its ability to uphold a competitive advantage through important decisions. These important decisions basically involve resources as well as the company's ability to obtain, invest in and develop.

Moreover, the success of this company is not only dependent on wise decision making but it is also dependent on the successful execution of control mechanisms in all aspects of the organization. The four major types of control mechanisms that have been adopted by its managers from time to time are Marketing Controls: Walt Disney Company has been extremely successful nationally and internationally and is the most famous among other organization's in the entertainment industry because of its marketing strategies.

In fact, there is probably no other organization that stirs up the feeling of hearty family goodness as compared to Disney (Housley, 2003). While placing a high precedence on the predictability and safety of its products, the company also ensures that these products are suitable to people of all ages. Budgetary Controls: This is one of the most important control mechanisms in an organization because of the role it plays in the company's productivity.

In addition to using this control in making profits, the management of this company has also used budgetary controls to maintain a strong defense against other competitors in the market. Disney managers have from time to time upheld strict cost controls given that the industry has always experienced costs overruns. The strict operational costs have in turn created shareholder value for the company. Bureaucratic Controls: The bureaucratic control mechanism in Disney Company is evident in the appointment of Michael Eisner as the organization's chairman.

Since this control stems from the highest chain of command, a company's policies and procedures are usually directed by this authority (Droege, n.d.). Eisner took various actions in efforts to revive the company such as changing the organizational structure, hiring new management, controlling movie budgets and adopting a new company name. Quality Controls: This control mechanism not only depicts the extent of the suitable product but also influences the final product provided to customers.

In Walt Disney Company, this control mechanism is evident in the company's decision to enter into film production after the failure of its initial cartoon business. The focus of the film production business is to maintain wholesome entertainment for the family. Functions of these Control Mechanisms: The major similarity between these four types of control mechanisms is that they have a significant effect on planning and organization of the company. These four control mechanisms are also used in the regulation of policies and procedures that help in the effective realization.