Web analytics fundamentals and implementation

Web Analytics

DontDateCreeps.com needs a powerful community-building strategy. Traditional Web forums or bulletin boards would be insufficient and perhaps even inappropriate for the dating services format. Users need to interact one-on-one with each other and not in a public forum. A DontDateCreeps.com forum or bulletin board might be helpful for technical support or site-specific questions but not for the social networking features the site provides. Rather, the community building strategy of DontDateCreeps.com will closely resemble that of Facebook and other similar social networking Web sites.

A social networking function for DontDateCreeps.com will serve its customers as well as increase revenues by encouraging regular logons. The more robust the community, the more likely its members are to stay abreast of their contacts, avail themselves of advertised products and services from third-party sites, and request paid services. DontDateCreeps.com members who take advantage of the community will also be more likely to tell their friends and family members about the site and thereby increase membership without spending on advertising revenues. Moreover, DontDateCreeps.com members who logon regularly are more likely to click through to advertisements that support the Web site.

2. The DontDateCreeps.com community will include standard features like profile pictures, photo albums, and flexible profile data sections. Users can customize what information to include in their profile, and can also control who can view their profile in a preferences menu. The profile should be the center point of the DontDateCreeps.com interactive services. Users want to learn as much as possible about prospective partners and so DontDateCreeps.com may need to partner with developers who can create stable applications that encourage information sharing such as fun quizzes or games.

Users can customize their list of friends so that their favorite online partners can be distinguished from others. Other features of the DontDateCreeps.com community include an embedded instant messaging application and a site-specific email account. Because of the dangers and fears associated with online dating, users should also be able to rate their dates with other site members in an anonymous application. To increase the robustness of the DontDateCreeps.com format, the community should also become linked with local businesses like restaurants, coffee shops, bars, and entertainment venues. Not only does DontDateCreeps.com need to solicit advertisement revenues from local businesses and services; the dating site also needs to help its users coordinate and plan social outings.