Web Marketing Web Content Monetized

Web Marketing Web Content Monetized Software In assessing the market for B2B-based Web Content monetization software, the market segments, buying process, key stages of the buying process and major purchasers are discussed. In addition the best approaches for reaching customers are discussed along with potential prospects and their specific requirements for monetization software.

Implicit in the design of websites that are intended to charge for content is the integration of literally dozens of content management systems, each having a specific area or taxonomy of content that is to be sold (Lopes, Galletta, 2006). For these integrated content management systems to be effective they need to have an integration transaction engine, comparable to an order management application, residing at the presentation layer (Lopes, Galletta, 2006). These are the foundational elements of Web Content monetization platforms in sue today.

The intention of Rupert Murdoch to monetize content is predicated on these technologies and their integration over time (Kirby, Englemart, 2010). The monetization of Web content however has been met with much resistance by users, including an instance of where one New York newspaper began charging and found their subscription online quickly dwindle to just thirty-six users (Pauwels, Weiss, 2008).

The challenge then is to create a Web content monetization system that can overcome resistance to paying for content (Pauwels, Weiss, 2008) that can also scale to support integration of disparate content management systems (Kirby, Englemart, 2010). Defining the Market for B2B Web Monetization Software The balkanization of Web content providers is leading to an increasingly fragmented and highly segmented content arena in B2B (Cheng, Blankson, Wang, Chen, 2009).

From the many business models created by portal providers that range from Dun & Bradstreet (D&B) to Thomas Register to many variants in between, B2B Web content has found a dominant role in supply chain, strategic sourcing, B2B marketing, selling and service processes (Evans, 2009). B2B content creators including D&B, Thomas Register and many others primarily sell to the VPs of Finance, Operations, Sales and Service as their content is actively used in strategies.

The primary differentiator of B2B content is its use for initiating and completing strategies within and outside the organizations' four walls while B2C content is primary used for entertainment (Ying, Korneliussen, Gronhaug, 2009). B2B content therefore has a more value-based pricing and evaluation aspect to it relative to its B2C counterpart (Ghose, Yang, 2009). Implicit in the selling of Web content monetization solutions is also the need to be a trusted advisor to the senior management team members of any organization.

This concept of the trusted advisor as it relates to content monetization is critically important as the valuation of an intangible good makes for wide interpretation of pricing and value defined (Liebermann, Stashevsky, 2009). In the case of Web content monetization.