Why In-N-Out Should Expand East Term Paper

PAGES
3
WORDS
893
Cite
Related Topics:

In-N-Out Burger is a beloved institution on the West Coast because of its high-quality ingredients; its fresh, made-to-order taste, and the popularity of its not-so-secret menu which gives loyal patrons a sense of being part of an 'in' crowd when they order from the restaurant. This paper will argue that In-N-Out Burger is an ideal addition to the Atlanta burger culture: the chain can capitalize upon the frequent calls to bring In-N-Out to the East Coast, as well as outflank all of its likely competitors. "In-N-Out, founded on the West Coast in 1948, is that rarest of chain restaurants: one with a cult following. Exalted both by hamburger fans and those who normally shun fast food, it has built its reputation on the rock of two beliefs: fast food should be made from scratch, and the whims of the customer should be entertained" (McNichol 1). In-And-Out

The fast food industry has been under a great deal of criticism because of its artificial ingredients and the contribution it has made to the obesity epidemic. But even the author of the muckraking expose Fast Food Nation Eric Schlosser loves In-N-Out. "It isn't health food, but it's food with integrity. It's the real deal" (McNichol 1). The restaurants have no freezers, microwaves or heat lamps. The menus are also refreshingly simple for customers overwhelmed with choices at other restaurants. "The In-N-Out menu offers four items: hamburger,...

...

They can even eliminate the meat [or the bun] altogether" (McNichol 1). Having a simple menu is efficient on a number of levels -- it reduces the amount of time customers spend looking at the menu; it reduces the inventory and potential for spoilage (a critical argument in favor of a small menu for any food-based business); and it also reduces the risks of brand dilution.
In a marketplace where many fast food and takeout companies are introducing chicken, health food options, breakfast options, and ice cream varietals, In-And-Out stays true to its pared-down roots. "Four is In-N-Out Burger's innovation fulcrum -- the point at which the number of products strikes the right balance between customer satisfaction and operating complexity. Four means simple purchasing, simple production, and simple service" (Gottfredson & Aspinall 1). Excessive complexity can raise costs and hamper the growth of profits. Also, for In-And-Out, cutting corners on quality is not an option, given that quality is what it has 'branded' itself on. Although "introducing distinctive offerings is often the easiest way to compete for shelf space, protect market share, or repel a rival's attack," supporting those innovations does not always result greater profits…

Sources Used in Documents:

Works Cited

Alt, J. Kenji-Lopez. "In-N-Out vs. Five Guys vs. Shake Shack. Serious Eats. 18 May 2011.

22 Jun 2014.http://aht.seriouseats.com/archives/2011/05/in-n-out-vs.-five-guys-vs.-shake-shack-the-first-bi-coastal-side-by-side-taste-test.html

Gottfredson, Mark & Aspinall, K. "Innovation vs. Complexity: What Is Too Much of a Good Thing?" Harvard Business Review. November 2005. 22 Jun 2014.http://hbr.org/2005/11/innovation-versus-complexity-what-is-too-much-of-a-good-thing/ar/1

McNichol, T. "The secret behind a burger cult." The New York Times. 14 Aug 2002.
http://www.nytimes.com/2002/08/14/dining/the-secret-behind-a-burger-cult.html


Cite this Document:

"Why In-N-Out Should Expand East" (2014, June 22) Retrieved April 25, 2024, from
https://www.paperdue.com/essay/why-in-n-out-should-expand-east-190057

"Why In-N-Out Should Expand East" 22 June 2014. Web.25 April. 2024. <
https://www.paperdue.com/essay/why-in-n-out-should-expand-east-190057>

"Why In-N-Out Should Expand East", 22 June 2014, Accessed.25 April. 2024,
https://www.paperdue.com/essay/why-in-n-out-should-expand-east-190057

Related Documents

The consultancy then must seek out a high level of congruence specifically on the IDV dimension if it is to be successful over time. Using the Five Dimensions Model to plot the values of Singapore, Hong Kong, The U.S., Canada, the United Kingdom and France, the six graphics shown in Appendix A: Comparing Cultural Dimensions by Nation is created. Comparing each nation specifically shows that of the potential candidates for expansion,

Such loans have been immersed by the government or sold to private investors. The lenders and borrowers were also stimulated by Governments with entering into negotiations to reformulate the existing debts or to implement necessary measures for foreclosure. The private investors also were seen to have obtained or infused their funds in banks or low potential borrowers. However, the strategy of adjustment is not finished. The shortage of capital

(ACS Publication June 2006 A Growing Crisis In Patient Access to Emergency Surgical Care at (http://www.facs.org/ahp/emergcarecrisis.pdf) Statement of Problem There is a growing problem in the ability of individuals and communities to receive care, according to the American College of Surgeons, as the changing face of emergency care and medical care in general is putting patients at risk. The ACS and the AMA have both recently conducted professional surveys that indicate

East Asian History
PAGES 9 WORDS 2722

Neo-Confucianism: Reframing the tenants of Confucianism for a new era Neo-Confucianism arose as a synthesis of Buddhism and Taoism in China. Although there is often a tendency to elide the ideological orientations of all the so-called 'Eastern' religions together in Western thinking, the fact that such a fusion occurred is quite surprising in retrospect. Buddhism initially faced a campaign of official persecution and only gradually became an accepted part of the Chinese

Creating East and West Nancy Bisaha's book Creating East and West: Renaissance Humanists and the Ottoman Turks is at once groundbreaking and unfortunately limited. The book is groundbreaking because it pushes back the development of European views regarding the Ottoman Empire, and non-Western peoples more generally, to the age of the Renaissance, rather than the age of colonialism and imperialism. By highlighting how the Renaissance saw a shift from a medieval

Bea Bank of East Asia
PAGES 5 WORDS 1637

Ideally, rather than a hostile action, the activity should be motivated in a spirit of mutual cooperation, in a manner which would be advantageous to both entities -- both BEA and the purchasing entity. In the case of ICBC's venture with the bank, "The transaction would mark the first purchase of a majority stake in a U.S. depository institution by a Chinese bank. If completed, it may give financial firms