Xm Radio Xm And Sirius Term Paper

Length: 6 pages Sources: 3 Subject: Business - Advertising Type: Term Paper Paper: #27447465 Related Topics: Broadcasting, Revenue, Marketing Mix, Integrated Marketing Communication
Excerpt from Term Paper :



But implementing the subscription-based broadcast could only be realized if there are sufficient customers who would pay for a commercial free radio channel. And in these circumstances, success would only be possible after financial analyses too. These financial analyses would tell the company officials if the demand for advertisements-free radio channels, and consequently the revenues adherent to the subscriptions would be enough to sustain corporate growth, development and sufficient profits.

All in all, the future of the satellite radio, and implicitly XM Radio, looks bright. The company could easily grow and expand to include all states of America and could even manage to offer...

...

The future could also bring other competitors to the market. But the revenues registered by XM and their long expertise in the field should ensure their leading position. Furthermore, their success will be backed by skilled and committed personnel, significant financial resources and newer and better technologies.

References

Godes, D.B. Ofek, E., 2004, XM Satellite Radio, Harvard Business Review

2008, Marketing Mix (the 4 P's of Marketing), Net MBA, http://www.netmba.com/marketing/mix/last accessed on February 20, 2008

2008, Official Website of XM Radio, http://www.xmradio.com/last accessed on February 20,…

Sources Used in Documents:

References

Godes, D.B. Ofek, E., 2004, XM Satellite Radio, Harvard Business Review

2008, Marketing Mix (the 4 P's of Marketing), Net MBA, http://www.netmba.com/marketing/mix/last accessed on February 20, 2008

2008, Official Website of XM Radio, http://www.xmradio.com/last accessed on February 20, 2008


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