Rental Car Industry You a Consultant International

Rental Car Industry

You a Consultant international car rental company a multi-billion pound turnover. The company 60,000 employees. It largest rental car companies Europe approach feel a small business. The business a reputation providing exceptional customer service.

The rental car industry is a multi-billion industry which needs proper management for it to bear exceptional returns. Unlike other service, industries, the car rental service is highly consolidated which gives new players into the business a cost disadvantage incurred from the high input cost and low economies of scale at the same time.

This industry has become more competitive, and a big chunk of the competition comes from two main sources within the market chain, these are leisure and corporate segments. The major players in the market have established networks of collaboration and deals with the majority of the leisure segments and corporate leaving a smaller percentage for other smaller car rental companies, but that does not rule out the possibility of competition among the major players (Jim Suhr, 2004).

Developing of a proper working culture is a step towards revival of the car rental company. The company should strive towards training of their workers on how customers should be handled in order to achieve the satisfaction they deserve. The workers should also have a culture of team work, which will help them to cover any loop holes of service delivery thus maximizing their efforts towards having excellent services to the customers (Singh, 2002).

In addition, the company must ensure customer satisfaction through, putting the customers first. For instance, whenever a customer calls for an assistance, in case of mechanical failure, the company should have a standby technicians around the clock, who will be able to respond in such scenarios, and in some cases, they may even exchange for the customer another car which is in excellent shape so that he/she can complete whatever he/she was in need of the car for, then on returning they would have assessed the problem and determined whether it was the driver's fault or not.

The company can also improve on the quality of their service through the provision of clean, well maintained vehicles, through the provision of different types of cars that suits the renter's need and expenditure for example most companies have their cars categorized into economy compact, intermediate, premium and luxury to suit the different need of the customer. The company must create a culture of being sensitive to the different culture around the world. With the knowledge of their likes and preferences these cultures have, the car rent management can be able to customers their vehicles according to the needs of those customers who are highly sensitive about their cultures. There should not be a sex-biased culture; this is because some clients may be easily convinced to try some of the travel packages offered by the company if some of the services offered are with different genders. For example, a female client may request of feel safe if driven around by a female driver, hence; this will boost their clientele base (Singh, 2002).

Another important aspect of working culture is, having a specialization culture within the company, whereby everybody will be experienced in the field assigned, therefore, promoting quality services. The workers should have strong communication skills which will enable them to portray to the customer the company's policies and their seriousness towards offering quality services. All these cultures, which enhance a positive growth to the company, can be instituted by the managerial team to suit the needs of the customers (Monge, 1992).

The company can also compete favorably through coming up with motivational theories tailor made to suit both the workers and customers. Workers can be motivated to become more productive and offer more quality service by coming up with payment schemes through the incentive theory of motivation. These payment schemes can be the likes of pay for performance, reward based on an achievement or even skill/knowledge-based reward. The company can come up with a payment option which will allow workers to be given a bonus whenever the company improves its market share hence profits (Latham, 2011). The sales team can be given bonuses or even promotion which comes with a pay rise for every new contract signed with a company. This will improve the company's market share hence increase in profits. The company may also reward the workers for their skills/knowledge; this will improve the overall quality of work done by the workers. Because whenever a worker is rewarded for gaining a certain knowledge which will be of use in his/her line of work, this system of motivation will make them more loyal to their jobs and more so skilled to perform complex tasks such as coming up with an advertisement which will have a positive influence of the customers.

Also through the Abraham Maslow hierarchy of needs, the management can use this theory to promote the workers loyalty and motivate them towards better work. Through this, thecompany may decide to give them housing, food during their working hours and job security. The company should also put in use the arousal theory of motivation to make their working condition vibrant for all workers. This can be done by engaging the workers in retreats and funfair which will boost their relationship within themselves and with clients. Goal setting is also an valuable motivation strategy where the workers will be given goals to be achieved will make them self-motivated toward attaining the goal (Latham, 2011).