4,166 words

Targeting audiences and personalizing marketing campaigns in the global marketplace

Hundreds of theories exist that examine, outline, define and analyze the best methods for managing advertising, sales promotion, public relations and direct marketing campaigns.

~21 min read

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1,717 words

John Earl Haynes's analysis of American anticommunism in the 1940s and 1950s

In Red Scare or Red Menace? John Earl Haynes seeks to rectify deficiencies in the historiography of American anticommunism. Prior examinations, he contends, have failed to accurately explain critical components of the opposition to communism in the years after World War II.

~9 min read

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2,327 words

Othello as a perfect Aristotelian tragedy

According to Aristotle, a tragedy must possess certain characteristics. These include a plot that is easily remembered and structured to arouse pity and fear within the audience.

~12 min read

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773 words

Baxandall's theory of Renaissance painting and social context

In his work, Painting & Experience In 15th Century Italy, the art critic Michael Baxandall attempted not simply to discuss the art of this particular period in Italian history, but to relate it this period's art to the social context that spawned the greatness and the significance of what we now…

~4 min read

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1,332 words

Review of Verdugo's account of Pinochet's Caravan of Death killings

Patricia Verdugo's Chile, Pinochet, and the Caravan of Death is a complex and chilling portrait of the time of a brutal dictator.

~7 min read

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19,297 words

The Catholic Church's influence on American and Spanish politics

Catholic church and public policy have remarked that the members of American clergy in general, without even excepting those who do not admit religious liberty, are all in favour of civil freedom; but they do not support any particular political system.

~97 min read

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2,324 words

Richard Nixon's transformation from disgraced president to foreign policy statesman

Richard M. Nixon: The Transformation from Disgraced President to Senior Statesman have chosen a plan for peace for Vietnam. I believe it will succeed. If it does succeed, what the critics say now won't matter. If it does not succeed, anything I say then won't matter. - Richard M.

~12 min read

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3,882 words

Music videos as promotional devices and cultural influencers

Music Videos: Promotional Device or Separate Product? Music videos are constructed in many different ways, but many of them involve the artist and others singing and dancing to specific songs.

~20 min read

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7,446 words

Managerial cross-cultural interaction in the Dominican Republic and the United States

In the United States, management values, beliefs and attitudes have undergone a gradual shift away from the simplistic stance of planning, organizing and directing.

~38 min read

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4,949 words

Thomas Aquinas's political philosophy and its undemocratic foundations

Thomas Aquinas lived and died between 1225-74. He was an Italian philosopher and theologian. He was the Doctor of the Church, also acknowledged as the Angelic Doctor.

~25 min read

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