1,760 words

Gillette Fusion ProGlide's brand extension and marketing strategy

Gillette, a division of Procter & Gamble, released its Gillette Fusion ProGlide on June 6, 2010. This product is a brand extension of the original Gillette Fusion that was launched in 2006. There have been a couple of other extensions of this brand before.

~9 min read

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1,025 words

Kant's absolute prohibition on lying versus Ross's prima facie duties

Deontological ethics -- also known simply as deontology -- is an approach that ethics that judges the morality of an individual's actions based on the action's adherence to a rule or a set of rules.

~6 min read

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1,439 words

Soviet perspective on World War II in "When Titans Clashed"

"When Titans Clashed" by David Glantz and Jonathan House is an excellent account of the Second World War from a Soviet perspective, focusing on the Soviet Union's participation to the war through its main coordinates: the German attack on the Soviet Union, Soviet resistance in the winter of 1941…

~8 min read

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1,354 words

Taiwan's criminal justice system reforms and adversarial trial adoption

Over the past several years, Taiwan's criminal justice system has undergone a number of reforms.

~7 min read

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1,130 words

The concept of emptiness in the Heart Sutra and Buddhism

Heart Sutra is considered as a refinement of the Mahayana understanding of a foundation and practical realization of the Buddha. This experiential realization is the belief that all ideas, things and beings (or all dharma) that are generally considered as real have no intrinsic existence.

~6 min read

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1,418 words

Activity-based costing analysis of Survey Masters project profitability

Linda's assumptions contributed to the conclusion that small projects are at least as profitable as large projects. When she first drew up the analysis, the dividing line between large projects and small ones was somewhat arbitrary.

~8 min read

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1,917 words

Power and gender dynamics in Albee's Who's Afraid of Virginia Woolf

Who's Afraid of Virginia Woolf? Nothing highlights the differences between genders like a marriage. For better or for worse, the linking of a man and a woman, body and soul, engenders a complex interplay of ego, vulnerability, trust, mistrust, desire, and desperation.

~10 min read

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1,124 words

Stream of consciousness in Faulkner's Absalom, Absalom!

Faulkner's novel Absalom, Absalom is a representation of the South's story following the Civil War. The novel is Faulkner's attempt at selling the idea of what effect the Civil War had on an average family living in the Jefferson County, Mississippi.

~6 min read

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1,061 words

Beyond the four Ps: redefining marketing for the twenty-first century

The discipline of marketing needs to quickly move beyond the four traditional attributes it has long relied on, including price, product, promotion and place. Marketing today is much more multidimensional and more targeted to the unmet needs, preferences and wants of consumers.

~6 min read

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1,171 words

PTSD in Iraq veterans and the case of Blake Roberts

One out of every three United States Army and Marine Corps personnel that have served tours of duty in Iraq since the beginning of the recent conflict there almost a decade ago has sought treatment for some form of mental disturbance since their return, and as many as one out of every five of these…

~6 min read

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