2,299 words

The relationship between poverty and drug abuse in rural America

In the contemporary America, there are conflicting views on the various causes and link between drug abuse and poverty. There are various factors that have been reported to be the high level of drug abuse among the poor on rural America. Poverty is among them.

~12 min read

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1,604 words

Women's evolving roles in American Christianity

The functions of women in USA Christianity are more or less the same as women's roles in other Christian societies. Since the U.S.A. is predominantly Christian, the functions of women in Christianity basically define the way most women in the U.S.A. live.

~9 min read

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1,235 words

Smucker's strategic shift from differentiation to cost leadership

Smuckers pursues -- somewhat -- a differentiated strategy. The company is being pushed by the market towards a cost leadership strategy, however.

~7 min read

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1,736 words

Marketing terminology in advertising and consumer promotion strategies

Advertising - a series of strategies aimed at increasing the awareness of a company's brand in addition to its products and services. Advertising is both digital and in print, with digital forms beginning to dominate in the 21st century due to their ability to be measured and analyzed.

~9 min read

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1,442 words

Immigration controversy in modern United States politics and policy

Immigration into the United States: Ongoing Controversy in the Political and Public Spheres Immigration has always been a controversial issue in the United States, even before this nation was formed on the North American continent.

~8 min read

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1,026 words

Bebe, Inc.: market positioning and brand strategy for contemporary women

Bebe, Inc. Bebe Inc. Bebe, Inc. makes and sells clothing and accessories for and to women between the ages of 21 and 35 years of age. These women will follow the latest fashion trends, which is what attracts them to Bebe's clothing and accessories.

~6 min read

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1,139 words

Qualitative research methods in social work practice

In order to appropriately identify useful pieces of research in practice, one must first understand the various types of research and the assumptions that come along with each type of research.

~6 min read

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1,410 words

Neuropsychological effects of stress on the brain and emotions

Neuropsychological research into human stress response is extensive, although progress in understanding the chemical changes in the brain due to stress has only happened in the last 30 years (Wallenstein, 2003).

~8 min read

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1,591 words

Global and ethnocentric approaches in international marketing strategy

Marketing is so ingrained in the modern way of life we almost do not notice it -- yet we are all ingrained and enraptured by its very power and existence.

~8 min read

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2,143 words

Jim Collins and his framework for organizational success and growth

Jim Collins is an American business consultant who provides lecturer on the subject of company growth and sustained progress. In 1992, he won the 'Distinguished Teachers Award' while working as a teacher at Stanford University's Graduate School of Business.

~11 min read

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