1,263 words

Kingbilli Country Estate's marketing strategy and competitive position

Kingbilli Country Estate is located in Victoria, to the northeast of Melbourne by about two hours. The estate promotes tourism based on the natural beauty and serenity of the area.

~7 min read

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1,624 words

Machiavelli's "The Prince": moral virtue replaced with political pragmatism

Finding Machiavelli: An Examination of Motive and Intention Through a Modern Political Lens Niccolo Machiavelli's seminal work of political science, the Prince, directed at a prince of the then-powerful Medici family of Florence, has been the subject of much debate over the centuries since it was…

~9 min read

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5,708 words

Consumer buying behavior and cultural dimensions in China's market

Consumer buying behavior plays the most important element in the marketing of a product, and if the marketing is in a specific country only, or if the business is coming in from another country, the behaviors, dimensions, and cultures of that country have to be considered.

~29 min read

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961 words

Strategic management, benchmarking, and leadership styles in public institutions

The objective of this work is to examine strategic management and the essential elements of strategic planning and to examine the concept behind benchmarking and how benchmarking can achieve the improvement of public sector efficiency and effectiveness.

~5 min read

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1,063 words

Cross-cultural communication effectiveness in modern business organizations

Cultural differences have always required a degree of awareness and sensitivity in the business environment; in the age of rapidly increasing globalization, the issue becomes even more important.

~6 min read

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3,089 words

Electronic advertising in the global marketplace: strategy and channels

The contemporary trends in the business environment are more and more supportive of the annulment of barriers between markets. Instead of a multitude of markets one could almost speak about a global market where all the players are free to enter. The direct consequences of this aspect are two.

~16 min read

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1,071 words

Costa Rica's tourism economy: destinations and visitor activities

Identify total yearly tourists. More than 1.7 million annually, expected to rise by about 7% per year ("FBSO Costa Rica," 2008).

~6 min read

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1,922 words

Immigrant assimilation and labor patterns in American history

The United States is a country populated primarily by immigrants; in fact, the nation was founded by European settlers fleeing the Continent for various reasons including perceived persecution and financial opportunity.

~10 min read

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3,136 words

The evolution of rhetoric from classical antiquity to modern theory

In philosophy and the human sciences, rhetoric has for centuries played a significant role.

~16 min read

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2,071 words

Domestic and international terrorism: causes, connections, and American responses

Every discussion related to the phenomenon of terrorism must take into account certain aspects of this flagellum.

~11 min read

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