Cross-Cultural Psychology Cultural psychology concerns itself with the significant links or connections that there are between the psychology of individuals within a culture and their psychology. Cultural psychology emphasizes on the relevance of human behavior to understanding the psychology of the individual if only the sociocultural setting and context in which the behavior occurs. One good instance of this is the way religious views about extramarital activities shapes the behavior and

Cross-Cultural Psychology in West Is West Culture affects the psychology of an individual because it prescribes certain norms and values that affect the perceptions, attitudes and behaviors of an individual. Culture varies by geography and philosophical traditions. As technology makes geographical barriers irrelevant, people from diverse cultures are brought close together resulting in frequent interaction. An understanding of cross-cultural differences can help to make these interactions productive opportunities for personal and

The practice attempts to explain how the human psyche is influenced by the diverse cultures around it, as well as how the common patterns which are shared between such diverse groups portray innate aspects of human nature. It aims to understand individual cultures and their differences from other cultures "to generate a more nearly universal psychology that will be valid for a broader range of cultures," (Berry et al.

cultural psychology and cross-cultural psychology are closely linked and interrelated, yet offer distinct methodologies permitting the most nuanced understanding of the diversity of human experiences. Cultural psychology generally uses the tools of ethnography and other anthropological methods when gathering data, and may also use case studies and other qualitative research as well. On the other hand, cross-cultural psychology applies quantitative measures that have been standardized, enabling a rigorous data

Cross-Cultural Communication With increased competition being witnessed in many industries, Multinational companies are setting shop to new foreign markets as a way of increasing their profitability and remaining competitive. Many countries have liberalized their markets, and present advancement in technologies has made it easy for companies to open new branches in foreign markets. However, this also comes with it challenges, particularly relating to cross-cultural communication. Effective cross-cultural communication is very important

Internal and external customers are both considered important and their needs must be anticipated and satisfied in the most suitable manner. The decisions that the executive leader makes must be based on solid information. He must be aware of the consequences of his decisions. At the same time, he must have a long-term perspective and make the best choice even if at the beginning its consequences might seem negative. A