Research Paper Graduate 7,066 words

Green Product Purchasing Behavior of Young Thai Consumers

Examines attitudes and purchase criteria for green products among young Thai consumers using focus groups and a 100-person questionnaire survey.

Marketing

~36 min read

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1,603 words

ASDA's rise to success through low-price strategy and marketing

ASDA is one of the most successful and visible firms in Great Britain. Its consumer model is built on the combination of low prices and widespread visibility in middle class markets and contexts.

~9 min read

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2,192 words

Reverse engineering in software contracts: legal analysis and stakeholder implications

The contemporaneous society is evolving at a rapid pace and most of the emergent changes are derived from the technological background. The hi-tech innovations play a pivotal part in the way we now live our lives and the domain is subjected to numerous modifications.

~11 min read

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3,518 words

Human resources management in the globalized corporation

During the 20th century, the human resources (HR) function has become quite skilled at managing human capital which is frequently defined as the skills, knowledge and experience of individual workers within a company.

~18 min read

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16,251 words

Risk minimization and loss prevention strategies for small businesses

Small businesses face the same risks, in many instances, as do major corporations.

~82 min read

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741 words

Coca-Cola's mission statement: analysis of genericness and specificity

For this paper, Coca-Cola was chosen. Finding the company's mission or values statement was actually easy. There was an "our company" link at the top of the main page, which connected to a page that listed information on the company.

~4 min read

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5,169 words

Oil dependence and economic decline in Nigeria's resource curse

Globalization has changed the planet in numerous ways, constructive and unconstructive; perhaps the most influential of these changes has been the more explicit and perhaps a far more extreme commoditization of a number of natural resources and basic human demands.

~26 min read

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1,187 words

NAFTA and declining U.S. domestic market share

Many analysts warn that those who were impressed by the growth of the U.S. economy and its manufacturing sector during the 1990's when both boomed even as trade deficits rose and believe that the dollar's role as anchor of the world economy will allow deficits to climb even higher should consider…

~6 min read

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932 words

Chipotle's code of conduct and employee expectations

Chipotle is by a far a leader in its division and a leader among all fast-food restaurants in general. Chipotle is truly unlike any other Mexican restaurant in its category.

~5 min read

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2,139 words

Novel targeted cancer therapies and equitable access in resource-limited healthcare systems

Do public demand for, and clinicians' tendencies to prescribe novel targeted cancer therapies in a resource starved healthcare system deprive other patients of conventional treatment? If so, can it be justified?

~11 min read

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