664 words

Comparing online survey platforms and market research challenges

Zoomerang presents its clients with custom made surveys through which they can better understand their own clients. Websurveyor on the other hand offers a more complex set of services in the meaning that aside actually constructing the survey, they also offer processing and analysis services.

~4 min read

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869 words

Ethics and data mining practices at the Mirage Casino

Gambling and Ethics: a Contradiction in Terms. In this paper, the author will provide an analysis an assessment of the ethics, laws, privacy and security and the code of the Mirage Casino in the context of Nevada gaming.

~5 min read

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611 words

Global warming, population growth, and the engineering ethics of sustainability

James Ward Sustainability lecture is a sobering reminder of the effects of industrialization and the modern, Western lifestyle upon the planet. For too long people on a policy level and an individual level have ignored the real costs of burning fossil fuels on a mass scale.

~4 min read

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658 words

DNA extraction from a dandelion leaf using household materials

An experiment was conducted to determine if DNA could be extracted from the leaf of a common weed. It was hypothesized that following proper procedures with this leaf sample would prove successful, and this hypothesis was confirmed.

~4 min read

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561 words

Integration of traditional healing methods in medical institutions

The question of whether or not to allow -- or to explicitly forbid -- traditional and folk healing methods in a medical establishment is fraught with complications. First, unproven methods can be a distraction from treatments known to work, reducing the overall quality of healthcare.

~3 min read

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965 words

Oral contraceptives and breast cancer risk in women

In a 2002 The New England Journal of Medicine article entitled "Oral contraceptives and the risk of breast cancer," Marchbanks, McDonald, Wilson, Folger, Mandel, Daling, Bernstein, Malone., Ursin, Strom, Norman, and Weiss (2002) reveal that it is not clear whether the use of oral contraceptives…

~5 min read

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708 words

Government policies and the obesity epidemic in America

In the last several decades the obesity crisis has reached epidemic proportions. Evidence of this can be seen by looking no further than a recent study conducted by the Trust for America's Health, which found that 119 million adults or 65% of the U.S. adult population is obese.

~4 min read

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841 words

Nielsen ratings and television viewership measurement methods

Television ratings are most frequently based on what are called Nielsen Ratings, as this is the major corporate source for accumulating data on television program viewing.

~5 min read

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814 words

The blurring of reality and fiction in television crime drama

Television crime dram has been one of the most fundamentally altered genres of the era of television.

~5 min read

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966 words

Saltwater intrusion in coastal freshwater aquifers: causes and mitigation

Approximately two thirds of the world's population lives within 400 km of an ocean shoreline. The majority of these coastal regions depend on groundwater as their main source of fresh water.

~5 min read

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