Television Ratings Are Most Frequently Essay

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(Reilly, 1980) The program had the highest per episode viewer ratings of any before it and the plot has been called "the shot cheered round the world." (Reilly, 1980) Another great example is the M.A.S.H. season finale, as the program held a huge record for most viewers of any finale in television history and the viewership record has served as an enduring benchmark in television until the Super Bowl XLIV, in 2010, when the battered city of New Orleans LA sent the Saints to the super bowl and the whole nation was rooting for triumph for the city, and the team. Many contend that the viewership rating was skewed in large part due to the expansion of the Nielsen system as well as the vast number of televisions in homes today, as compared to the M.A.S.H. finale in 1983. According to the record the M.A.S.H. finale had 105.97 estimated viewers and the super bowl was 106 million, the staggering number is substantial in large part because the M.A.S.H. rating has proven an enduring marker for viewership standards. (NFL Wire Reports, 2010) M.A.S.H's finale success was probably largely due to the fact that the program had an enduring and endearing quality that had both constant and occasional viewer following and the characters within the work held both these characteristics to an extreme....

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With this appeal, the proof can be seen when the record gets broken, as the Super bowl example above gives proof that people must have an emotional attachment to seeing plots and people through the long-term. The U.S. had an enduring desire to see New Orleans as a place and the Saints as a team triumph over adversity following Katrina, and viewers of M.A.S.H, a long running sitcom, still in syndication left viewers hoping for emotional and physical resolution for endearing characters. (NFL Wire Reports, 2010)

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References

Fishman, M., & Cavender, G. (1998). Mark Fishman, Gray Cavender. New York, NY: Aldine de Gruyter.

Klowden, K., Chatterjee, A., & DeVol, R. (2008, June). The Economic Impact of Digital Distribution. Retrieved August 1, 20010 from http://www.milkeninstitute.org/pdf/writers_strike.pdf

NFL Wire Reports. (2010, February 8). Super Bowl XLIV beats 'M-A-S-H' finale for U.S. viewership record. NFL.com, Retrieved August 1, 20010 from http://www.nfl.com/superbowl/story/09000d5d8164bc7b/article/super-bowl-xliv-beats-mash-finale-for-us-viewership-record.

Reilly, S. (1980). Who Shot JR? People, 14 (2), Retrieved August 1, 20010 from http://www.people.com/people/archive/article/0,,20076970,00.html.


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