365 words

Group entitativity, cohesion, and intergroup prejudice reduction

Group processes are often dependent upon a group's entitativity. This term refers to the group's unity and cooperation in terms of various factors. These factors are connected to the variety of reasons why group members would choose to belong to a certain group.

~2 min read

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1,739 words

Why sales is an ideal first job for recent graduates

Persuading the next generation of workers to persuade: Why a sales job is an ideal first job for a recent graduate "Sell, sell, sell." From the moment a student leaves his or her university, a young graduate is faced with the need to constantly sell him or herself -- like it or not!

~9 min read

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2,621 words

Thomas Kuhn's theory of scientific revolutions and paradigm shifts

Thomas Kuhn's philosophy of scientific revolutions has become a natural part of today's scientific jargon. Although many are familiar with its basic tenets, many do not realize that they are part of the formal theory proposed by Thomas Kuhn.

~14 min read

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553 words

Positive and negative reinforcement in operant conditioning theory

Operant conditioning refers to behavioral changes attributable to the consequences of voluntary behavior. There are four types of operant conditioning: two that strengthen behavior and two that weaken behavior.

~3 min read

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596 words

How familiarity, personality, and physical appearance influence human attraction

Attraction is something felt by almost all of the creatures on earth, with both humans and insects choosing their partners depending on several factors ranging from behavior to appearance.

~3 min read

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1,252 words

Howard Gardner's multiple intelligences theory and American education

Since the earliest history of American public education, primary and secondary schooling has emphasized the rote memorization of subject matter and educational methods that rely primarily on passive, lecture -- and-textbook-based learning.

~7 min read

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1,835 words

Perception, sensory memory, and social cognitive processes in child development

Cognitive science is the study of the way that we perceive, think and understand the warlord around us. There are diffident processes that lead to cognition and understanding. These include the way that human beings perceive, analyse and filter information and data from their environment.

~10 min read

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624 words

Gordon Allport's trait theory and personality measurement

This is a guideline and template. Please do not use it as a final turn-in paper. Trait theory is mainly concerned with differences between individuals -- their personality traits.

~4 min read

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1,748 words

Ethical conflicts in therapist-patient relationships and dual relationships

Distinguishes conduct prohibited outright by applicable ethical guidelines from that subject to subjective beliefs of the therapist. Introduces the typical classes of potential ethical violations and their respective sources of potential problems with respect to therapeutic goals.

~9 min read

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2,741 words

Steve Warshak and Berkeley Premium Nutraceuticals' fraudulent supplement marketing

Berkeley Premium Nutraceuticals, Inc. There are three main things that a business needs to remember in order to stay out of trouble. First, always tell the truth about the products that you are selling, never cheat your customers out of money and don't be greedy.

~14 min read

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