1,260 words

Super Bowl advertising and consumer behavior targeting strategies

As Michman, Mazze, & Greco (2003) point out in Lifestyle Marketing: Reaching the New American Consumer, shifts in values and lifestyles impact marketing strategies. Pervasive social concerns such as gender, social class, and the pursuit of personal power are reflected in advertising.

~7 min read

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727 words

Adult learning and self-directed development in police departments

In contemporary Western culture, may adults incorrectly assume that school and learning is a process reserved for children.

~4 min read

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1,168 words

Immunological mechanisms and inflammation in Alzheimer's disease pathology

Alzheimer's disease (AD) has become widely associated with aging since its "re-discovery" and accompanying research in the 1970s. In fact, AD is thought to affect over 25 million people worldwide (Lemere & Masliah, 2010).

~6 min read

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624 words

Performance metrics and dashboards in e-commerce management

What are metrics (financial, customer, internal business process metrics & learning and growth metrics)? Metrics are various benchmarks that have been established for the implementation of the business.

~4 min read

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703 words

Preparedness perceptions for distance learning among behavioral health counselors and administrators

Building on previous research, a survey instrument was developed and distributed to determine the perceptions and realities facing behavioral health counselors and administrators in regards to their preparedness for distance learning.

~4 min read

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743 words

Trust and sick leave policy in call center employee management

One of the clearest issues in this scenario is the lack of trust being shown to Connie by her superiors.

~4 min read

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573 words

Five actions for consolidating organizational change through employee autonomy

The five most successful approaches to consolidating change within an organization center on providing employees with the opportunity to gain autonomy, mastery, and purpose (Ramsey, 2010).

~3 min read

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689 words

Aviation security management strategies after September 11th

Since the September 11th terrorist attacks, there has been an emphasis on identifying various strategies for preventing aviation security from facing similar kinds of disasters.

~4 min read

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749 words

Ownership claims and corporate control: Jorgy versus Garfield

Why did Jorgy continue to operate the Wire and Cable Division? He, more than anyone else, was aware that the division was losing money and would probably continue to lose money.

~4 min read

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558 words

First-year student persistence and retention using electronic portfolios

Sandler, M. (2010). First Year Student Adjustment, Success, and Retention: Structural Models of Student Persistence Using Electronic Portfolios. Paper presented at the Annual Meeting of the American Educational Research Association (Denver, CO, Apr 30-May 4)

~3 min read

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