2,297 words

Marxist and Freudian perspectives on class and human nature in The Grapes of Wrath

When John Steinbeck's The Grapes of Wrath was published on March 14, 1939, it created a national sensation by focusing on the devastating effects of the Great Depression.

~12 min read

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754 words

Consumer preferences for Marigold HL milk versus fresh milk

Various Marigold milk products are promoted as "Marigold HL Milk" and as "Marigold fresh Milk" in which the "HL" stands for "high-low" as a reference to the product's high nutritional value and low fat and lactose content.

~4 min read

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1,428 words

Globalization's impact on environmental protection and marketing strategy

The driving force behind the phenomena that has become known as globalization is technology (Bhagwati, 2004). Improvements in computer hardware, software, and telecommunications have caused a geometric increase in access to information that has caused a corresponding increase in economic potential.

~8 min read

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1,328 words

Leadership development and peer mentoring at Goldman Sachs

Goldman Sachs is a company that had more than a century of long-standing respect and authority in the financial world up until the recent economic crisis, which ultimately resulted in allegations of fraud being levied against the company and many of its executives.

~7 min read

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4,750 words

Tesco's global expansion strategy and U.S. market entry challenges

Tesco is the third largest retailer globally behind Wal-Mart and Carrefour, and as of March 2011, operates 4,811 stores across 14 countries including Asia, many European countries, UK and the U.S.

~24 min read

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2,747 words

Marketing plan for child safety tattoo identification product

This marketing plan is based off National Emergency ID (2011) who coined the idea of having tattoos for children in case they need to call their parents or for someone to contact them if he or she should get lost.

~14 min read

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2,204 words

Evolution and scope of advanced practice nursing roles

Following its introduction during the 1960s, the role of the advanced practice nurse (hereinafter alternatively "APN") has expanded greatly into a number of specialty areas (Nwosuocha, 1999). Consequently, the definition of the advanced practice nurse has also experienced significant changes.

~12 min read

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1,737 words

Hewlett-Packard's 2006 pretexting scandal and board leak investigation

Back in 2006, Hewlett Packard's management got themselves into both legal and public relations trouble by the way in which they decided to investigate the source of leaks from their Board of Directors to the news media.

~9 min read

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2,529 words

Marketing strategy and the Apple iPod's market transformation

Throughout history a wide variety of products have been introduced, which are having a tremendous impact on the way everyone is living their daily lives. One such example of this can be seen by looking no further than the I Pod.

~13 min read

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4,325 words

Change management and quality improvement in healthcare settings

This chapter discusses the management and planning of change process within the clinical setting. Change management plan is very critical to the success of any healthcare unit.

~22 min read

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