3,135 words

Starwood Hotel Chain's international expansion into Russia

Today, businesses grow by means of expansion. When companies grow large enough, they expand from the local environment to the national sphere, and from their they expand internationally.

~16 min read

View paper →

3,817 words

Determining the optimal media mix for a national department store chain

Deciding on what types of media to use in a corporate advertising campaign can be a bit tricky because it is not a single product that is being advertised. To advertise for a product such as toothpaste, you know who your target audience is because every uses (or should use) toothpaste.

~20 min read

View paper →

4,037 words

Richard Nixon's presidency, Watergate scandal, and resignation

It was the Presidential Crisis of Richard Nixon, though, that seemed to shape the way the world viewed America in the 1970s. The so-called "Watergate Affair" encompassed a number of secret, and illegal, activities sanctioned by President Nixon or his aids.

~21 min read

View paper →

3,410 words

Job dissatisfaction and turnover at Treadway Tire's Lima plant

Analyze the Harvard case the Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Tire Plant 2189 Analysis of the Harvard case the Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Tire Plant 2189

~18 min read

View paper →

4,282 words

Creating an innovation culture and overcoming efficiency barriers

Horibe, F. (2001). Creating the Innovation Culture. New York: John Wiley & Sons. The Need for Innovation - Modern business structures are so highly complex and competitive that the old paradigm -- improving efficiency and the bottom line, is no longer all it takes to be successful.

~22 min read

View paper →

3,048 words

Macro environmental and competitive conditions in the oil and gas industry

Oil and gas industry is one of the most important industries in the world today because of the huge impact it has on people, their governments, economy and the growth and development of the entire world at large.

~16 min read

View paper →

3,572 words

Global trends reshaping education systems and school governance

As early as 1948, the United Nation's Universal Declaration of Human Rights declared that, "Everyone has a right to education."

~18 min read

View paper →

2,756 words

Improving supervisor-employee communication at Kongsberg Automotive

Bono, Foldes, Vinson and Muros (2007) performed an experience sampling study, examining how organizational leaders affect the emotional experiences of their employees. Health care workers were surveyed four time per day, for two weeks, in this study.

~14 min read

View paper →

2,792 words

Yahoo! CEO Jerry Yang's rejection of Microsoft's buyout offer

The decision making on the part of Yahoo! CEO Yang and the pre-Icahn board of directors is blameworthy as the group utilized overly optimistic future financial prediction on growth and intangible assets to respond to a very reasonable buyout offer by Microsoft.

~14 min read

View paper →

2,722 words

Political influences and origins of the No Child Left Behind Act

The publication of a Nation at Risk Report in 1983, put education into the political ring as the Reagan Administration determined that the state of education was a national security risk (Reutzel, 2009).

~14 min read

View paper →