5,563 words

The evolution of MP3 technology and digital music players

MP3 stands for MPEG-1 Layer-III (or MPEG Audio Layer III) and is recognized as the audio sub-division of the MPEG business model created by ISO- the Industry Standards Organisation and came to be recognized as a valid model in 1992 as a branch of the MPEG-1 norm.

~28 min read

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1,203 words

John C. Maxwell's seventeen essential qualities of team leadership

"Blessed are the flexible, for they shall not be broken," reads the quotation on the title page of 17 Essential Qualities of a Team Leader: Becoming the Kind of Person Every Team Wants, by management guru John C. Maxwell.

~7 min read

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1,458 words

Easter Island's ecological collapse and its impact on Polynesian society

At that time, Easter Island was subtropical with a mild climate. Its fertile soil should have made it a relatively easy place for humans to inhabit.

~8 min read

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920 words

John F. Kennedy's Cold War leadership and flawed presidency

Rhetorical context: The audience is a conservative political group that advocates smaller federal government and the right for local communities and states to control as much of their needed government as possible.

~5 min read

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1,554 words

Depression treatment and workplace productivity improvements

The Centers for Disease Control and Prevention (CDC) estimates that in any given year, about 18.8 million adults in the United States -- that is 9.5% of the adult population -- will suffer from depression.

~8 min read

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1,552 words

Contingency theory and systems theory in aviation management

One of the defining features of aviation management is the need to navigate both uncertainty and a wide range of uncontrollable variables.

~8 min read

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1,649 words

Thomas Friedman's analysis of Middle Eastern politics in From Beirut to Jerusalem

Beirut...to Now book review of Thomas Friedman's classic work of political journalism From Beirut to Jerusalem Thomas Friedman's From Beirut to Jerusalem was written in 1989, after the author's tenure as the New York Times correspondent in Beirut.

~9 min read

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1,261 words

Malcolm Gladwell's Tipping Point theory of social epidemics

Ever wondered why some ideas or products catch on while others don't? Ever thought about what causes social behavior or attitudes to change all of a sudden? Ever wished that it was possible to mastermind radical change in the world?

~7 min read

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4,573 words

Plato and Aristotle's conceptions of justice and virtue

The most capacious account of Plato's established philosophical views has been published in "The Republic" as a comprehensive handling of the most basic values for the behavior of human life.

~23 min read

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2,292 words

Coca-Cola's marketing strategies and brand success in India

Coca cola stands in the list of leading brands of the world. In the year 2006, it was listed in the global ranking of top hundred brands. Sprite, fanta, coca-cola and diet coke are the leading products of this brand.

~12 min read

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