1,939 words

John Rawls' theory of justice in the twenty-first century

John Rawls spent a great deal of time pondering issues such as fairness, justice, equality and liberty. But how well do his conclusions fare in the modern, globalized world nearly forty years after the publication of his famous work, a Theory of Justice?

~10 min read

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2,792 words

Smart marketing, databases, and algorithmic advertising strategies

Buying in this way seems to be a full-time job: always the advertiser is turning the average person into an important consumer.

~14 min read

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1,266 words

Accounting fraud and insider trading at HealthSouth Corporation

The recent subprime mortgage meltdown was preceded in time by the corporate shenanigans that took place in Enron, WorldCom and HealthSouth, all of which are instances of accounting practices that were intended to mislead investors and auditors concerning just how much, where and how money was being…

~7 min read

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4,124 words

Human resources audit of the Rocks Hotel Resort

The Rocks Hotel has significant potential to be a world-class resort, yet must overcome significant process and system-related challenges from a Human Resource Management (HRM) standpoint first.

~21 min read

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1,482 words

Personal values on religion, same-sex marriage, and materialism

I believe that there is a kernel of social value at the center of most contemporary religions in my social culture.

~8 min read

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2,573 words

Materialism and spiritual emptiness in F. Scott Fitzgerald's The Great Gatsby

The twentieth century brought about revolutions in industry, economy and culture which seemed to presuppose the American Dream.

~13 min read

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2,297 words

Sustainable design and certification standards in the UK cosmetics industry

The topic of sustainability and its affect on industry is a relatively new concept. However, it is becoming important for several reasons. First, governments around the globe are beginning to toughen environmental laws.

~12 min read

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2,119 words

Privacy protection in pervasive computing: RFID tracking case study

Commenting on the rubric of privacy protection in sections 3.1 and 3.2, we now have a brief understanding that the paradigm of integrating and maintaining privacy remains quite challenging in a pervasive computing environment.

~11 min read

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3,238 words

Plastic pollution in oceans and its long-term environmental impact

Plastic pollution in the oceans and on dry land is a terrible plague that needs to be addressed through responsible environmental management. This is not a new concept, as plastic has been an eyesore and an ecological miscreant for many years.

~17 min read

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12,110 words

Branding strategies and trusted advisor status in global markets

Assessing the Influence of branding on consumer purchase behavior is begins with an analysis of how the accumulated effects of marketing strategies contribute to the permanency of branding and their accumulative effects on consumers.

~61 min read

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