8,766 words

Impact of sports celebrity endorsement on consumer buying behavior

Marketing as a science and as an art form relies heavily upon impression building, an understanding of the psychology of one's consumers and the ability to communicate a desired image with the aid of emotionally evocative cues.

~44 min read

View paper →

1,591 words

Freud, Mead, and Malinowski on human sexuality and eroticism

"It is perhaps one of its chief merits that it forges another link between these three divisions of the science of man," that of biology, psychology, and sociology" wrote anthropologist Bronislaw Malinowski (Malinowski 1).

~8 min read

View paper →

787 words

Contributions of Freud, Jung, and Rogers to personality theory

Write a summary of 350-700 words identifying the contributions of Freud, Jung, and Rogers. Sigmund Freud was the founder of psychoanalysis and the father of modern psychology.

~4 min read

View paper →

3,084 words

Responsible practice in adult education and social action

The basis of all education lies in the application of what one has learned in the form of a social action. Max Weber is perhaps the pioneer of all of the foundations of social action that have been laid down both in psychology and philosophy.

~16 min read

View paper →

319 words

Designing web-based resources for effective distance learning courses

Media options depend largely on the subject matter. A cinematography, music, or visual arts course would require more multimedia options than a course on history, psychology, or business.

~2 min read

View paper →

1,635 words

Comparing operant and classical conditioning in Skinner, Watson, and Tolman

B.F. Skinner, John Watson and Edward C. Tolman. Despite the fact that other approaches are now favored in modern psychotherapy, including psychopharmacology and humanistic psychology, to name only two, the infamous 'Skinner box,' created by B.F. Skinner, still exists in the modern lexicon.

~9 min read

View paper →

317 words

Rosenhan's study of diagnostic reliability in psychiatric hospitals

In this dated but intriguing article, D.L. Rosenhan, professor of psychology at Stanford University, poses a very interesting question, one that is still relevant in today's world-"If sanity and insanity exist, how shall we know them?" (1973, 250), meaning that under certain conditions, it may be…

~2 min read

View paper →

1,609 words

Organizational behavior and decision-making in criminal justice

What is organizational behavior? It is a social science discipline much like cultural anthropology, economics, political science, psychology, and sociology. That means that it uses the scientific method to establish truth and to validate its theories.

~9 min read

View paper →

766 words

Hannah Arendt's analysis of Nazi perpetrators and individual responsibility

Eichman and the Holocaust, Hannah Arendt grapples with the role that Nazis, especially Eichman, played in carrying out this human nightmare. In particular, she focuses on the psychology of the holocaust from the perspective of its perpetrators.

~4 min read

View paper →

911 words

Personal journey from adoption work to graduate counseling education

My decision to pursue graduate education in mental health/counseling is an intensely personal one. My undergraduate education in psychology might lead some to believe that I would naturally be drawn towards further education in mental health, but this is certainly not the case.

~5 min read

View paper →