1,690 words

Lou Gerstner's transformational leadership at IBM in the 1990s

Specifically it will research former IBM CEO Lou Gerstner and his leadership style. Lou Gerstner served as CEO of International Business Machines (IBM) from 1993 through 2002. He helped turn the company around in the 1990s, and is credited with saving the company from financial failure.

~9 min read

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1,741 words

Experiential learning and case studies in marketing education

Bonoma, T. (1989). Learning with Cases. Harvard Business Review. February 1989. Education has always been stressed as an important factor historically; however in recent years, the actual "learning" process has emerged as a significant causal factor.

~9 min read

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2,068 words

Nike's labor exploitation crisis and corporate responsibility response

It appeared that Nike was nearing total market domination in the athletic footwear and casual sports wear markets of the U.S. During the 1990s Nike was nearing the pinnacle of success with its outsourced manufacturing business model to low cost laborers.

~11 min read

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1,551 words

Personal reflection on principles of management course learning

The field of management is one that has evolved over centuries and continues to transform to meet the needs of the ever-changing globalized world of business.

~8 min read

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1,691 words

Distributive and utilitarian theories of workplace fairness

Fairness in hiring or promoting employees and their basic rights and duties to the organization can be interpreted in different ways. These can be in line with the distributive theory, which states that all employees be treated alike at all times in every aspect of the organization or business.

~9 min read

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1,626 words

Walt Disney Company anti-trust debate and labor practices

Scene: Fiscal Karat (FK), host of TV's Let's Talk Money, is seated at the center of an oak conference table. Let's Talk Money is a weekly PBS talk show that interviews business leaders and often finds government officials to debate certain ideas and programs. Tonight's episode features Mr.

~9 min read

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1,904 words

Organizational culture and workplace dynamics at a pharmaceutical company's product division

There is one pharmaceutical company who has several branches in most parts of Asia. Because this company is already in an international kind of business, it has opened several product and marketing divisions on each mother company.

~10 min read

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1,534 words

Murphy Auto Company's diversification strategy and green vehicle expansion

Why Diversify? Diversification is expanding a company's current operations by adding new markets, products, services or stages of production to its current portfolio. It is all about entering a single or a series of new business lines that differ from its current operations (Cengage, 2006).

~8 min read

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1,245 words

The organizing function of management at Ford Motor Company

The many different aspects of management, leadership and all the tactics inherent within these concepts provide a wide array of selections for the many aspiring business professionals and decision-makers in the corporate world today.

~7 min read

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1,664 words

Essential skills for forensic accounting professionals

Forensic accounting is the search of evidence and financial facts of legal problems for a civil or criminal court. This is a method for investigating business situations and financial transactions to gain the truth and opinion on fraudulent activities (Kushniroff, 2012).

~9 min read

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