999 words

Thomas Paine's Common Sense and American revolutionary persuasion

Thomas Paine and Thomas Jefferson both have produced an immaculate piece of writing work in the form of "Common Sense" and the draft of "The Declaration of Independence" respectively in the year 1776.

~5 min read

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2,285 words

Aristotle and Cicero on rhetoric as a tool of persuasion

As children we are conditioned to a particular form of discourse that is framed by a significantly complex set of variables including our culture, gender, ethnicity, birth order, political identity and power, religion, and personality.

~12 min read

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1,181 words

Socrates on truth, persuasion, and facing death in the Apology

In The Apology, Socrates contrasts his ability to address the crowd against more skillful speakers stating that he offers truth over eloquence (17b). In essence, he infers that others use the power of persuasion and slick words to sway others vs. The truth.

~6 min read

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1,401 words

American World War propaganda posters and targeted demographic persuasion

Propaganda posters provided a direct means of influencing public opinion and swaying American social norms in support of the First and Second World Wars. Imagery in propaganda posters targeted specific demographic groups, using shared principles and ideals including moral duty.

~8 min read

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1,242 words

Class and wealth's ironic effects on friendship in Jane Austen's novels

The Influence of Class and Wealth on Friendship in the Novels of Jane Austen: A Comment on Irony Jane Austen is the creator of some of the most memorable stories and characters to emerge from English novels; her men and women alike are rendered with a sharp eye for detail and a compassion that is…

~7 min read

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2,061 words

Winning through action, not argument: applying the laws of power

Win through your Actions, Never through Argument. Any momentary triumph you think gained through argument is really a Pyrrhic victory: The resentment and ill will you stir up is stronger and lasts longer than any momentary change of opinion.

~11 min read

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820 words

Psychological principles in television, advertising, employment, and the legal system

Typically when one hears the word "psychology" one immediately is drawn to thoughts of psychotherapy, people on a couch, Sigmund Freud like analysts using terms like "how does that make you feel?" And similar associations.

~5 min read

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1,608 words

Art therapy's historical origins and modern clinical applications

Art Therapy is form of therapy dating back to early 19th century Scotland, where mental asylum residents were given art materials and encouraged to paint and draw.

~9 min read

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1,926 words

Frederick Douglass's use of Christian principles in the "Appendix"

Appealing to a white Christian audience, many early African-American writers used religious ideology to convince their audiences of the inhumanity and injustice of slavery.

~10 min read

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655 words

Testimonials as a marketing strategy for non-profit organizations

Using testimonials in marketing is a good idea to increase a company's chances of making money. An effective testimonial marketing campaign will help a company to grow and move closer to success (Using Testimonials in Marketing and Advertising Effectively, 2009).

~4 min read

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