1,117 words

Fear appeals in mass communication: traps and effective strategies

What traps should communicators avoid in using fear appeals in their messages? Fear is an emotion and messages that appeal to emotions must tread not so much lightly, but rather, quite meticulously, especially when calling upon an emotion such as fear.

~6 min read

View paper →

4,443 words

Information systems and enterprise resource planning implementation at Dirt Bikes

Pervasive use of analytics and key performance indicators to measure IT system performance and level of mfg. efficiency (Hopkins, 2011).

~23 min read

View paper →

315 words

Timeshares as an affordable alternative to hotel vacations

Persuasion don't have enough money; I can't afford a trip!" are some of the most common excuses for not traveling or enjoying a relaxing holiday with the family. As you know, Americans also work hard.

~2 min read

View paper →

4,048 words

Technology platforms enabling virtual team productivity and knowledge transfer

The pervasive adoption and use of virtual teams in enterprises is redefining the pace, direction of innovation in communication, collaboration, shared project workflows, project management, and knowledge transfer.

~21 min read

View paper →

563 words

Effectiveness of online versus direct advertising and marketing communications

The pervasive adoption of digitally based approaches to advertising and marketing communications continues to accelerate.

~3 min read

View paper →

1,632 words

Security vulnerabilities and capabilities in web-based teleconferencing systems

The pervasive adoption and reliance on the Internet as a viable platform for enterprise communication and collaboration has led to rapid growth of Web-based teleconferencing. This growth has not been without risks however.

~9 min read

View paper →

525 words

Financial benefits of cloud computing adoption in small businesses

The pervasive adoption of cloud computing is revolutionizing how small businesses manage their supplier, customer and service provider relationships.

~3 min read

View paper →

1,205 words

Analytics and demand-driven supply networks in modern supply chains

The pervasive use of analytics throughout supply chains are leading to more efficient decision-making frameworks, and the ability to define multi-attribute decision making models that ensure high accuracy and reduced costs (Wang, Huang, Dismukes, 2004).

~7 min read

View paper →

573 words

Social media communication and the erosion of face-to-face trust

The pervasive availability of social networks and their effects on relationships has re-ordered how people communication, collaborate and form bonds online and off.

~3 min read

View paper →

571 words

Analytics and business intelligence in finance and accounting automation

The pervasive adoption of analytics to mitigate risk has accelerated due to greater uncertainties in economic conditions, the accelerating pace of change in markets, and a reliance on quantified measurements of performance vs.

~3 min read

View paper →