456 words

Persuasion, accessibility, and the digital divide in technical communication

Why should people engaged in technical writing consider the importance of persuasion in their writing?

~3 min read

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993 words

Analysis of three business-to-business email messages and tone

In the mail to Team BCS, there are several elements which attest to the nature and tone of the email.

~5 min read

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1,065 words

The TARES test applied to Shape Patch weight loss advertising

In the world of advertising, professional persuasion is a means to an immediate and active end such as increased sales or improved corporate image. Ethical persuasion must rest on or serve a deeper, ethically-based final end. In the midst of the moral final ends of journalism are truth and freedom.

~6 min read

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550 words

Persuasion and privacy in technical writing and internet commerce

People who are involved in technical writing should consider the importance of persuasion because technical writing's purpose is to persuade people that whatever they are recommending is "effective, legal, ethical, financially feasible, and safe" (Lay, Wahlstrom, Rude, Selfe & Selzer, 2000).

~3 min read

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1,307 words

The irresistible impulse defense in Robert Traver's Anatomy of a Murder

Given the sympathetic circumstances regarding the murder that takes place in Robert Traver's courtroom drama novel Anatomy of a Murder, it seems unsurprising that the defendant Lieutenant Manion is found' not guilty.' At the end of the novel, Manion is said to be innocent of the crime of murdering…

~7 min read

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637 words

John Lewis's rhetorical techniques in "Never Knowingly Undersold"

John Lewis uses highly effective rhetorical techniques to convey their "lifetime commitment to you." Although the video does depict a specific ethnic demographic (heterosexual and white), and includes some gender gaffes (using the song by Billy Joel that compares a woman to a child), the marketing…

~4 min read

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1,369 words

Financial benefits and risks of home ownership versus renting

One of the major financial debates overtime has been whether to rent or purchase a home. This argument is of particular importance since the American family spends approximately 25-30% of their annual budget on occupancy alone (Shelton, 1968).

~7 min read

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457 words

Personal skills and interpersonal competence in IT careers

In the article Personal Skills for Computing Professionals, Dr. Luis Fernandez-Sanz convincingly states that for anyone to have a successful career in the Information technologies (IT) they must seek a balance of technical expertise and interpersonal competence.

~3 min read

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924 words

Jury versus judge trials and alternative dispute resolution methods

You are a party (plaintiff or defendant) in a civil lawsuit. You and your attorney are deciding whether you should request that the trial be conducted with a jury. Identify and explain three factors to consider in this decision.

~5 min read

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1,739 words

Why sales is an ideal first job for recent graduates

Persuading the next generation of workers to persuade: Why a sales job is an ideal first job for a recent graduate "Sell, sell, sell." From the moment a student leaves his or her university, a young graduate is faced with the need to constantly sell him or herself -- like it or not!

~9 min read

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