Business to business messaging strategies and applications

Business to Business Messages

In the mail to Team BCS, there are several elements which attest to the nature and tone of the email. According to research, effective business communications will incorporate benefits; "This process should be implemented with your audience in minds so that your end product will be an effective persuasive message," (Misty 2005). These benefits should come first, but here the request is first. This shows the simplicity of the message itself. The main purpose of the message is quite simple, there is a command taking place from a superior to the employees. Therefore, it uses a cold, dry tone. The language is clear and to the point. It is also clear that the audience has experience in accepting orders within a message, and the use of the phrase EOD shows their experience within the professional realm.

Email

This email is asking for team volunteers, and so has a persuasive argument to make in order to do so. In this context, the benefits are listed first, and then repeated in great detail later on. This entices the reader to think about possibly offering to volunteer right of the bat, and proves to be put in a persuasive manner. It is highly technical, and so it is clear that the audience would have had prior knowledge of the types of technologies being used in the opportunity. The audience is obviously those who are already familiar with the subject matter; the writer uses anagrams, like DPI. Additionally, it praises work done prior to this point by the Smart Strategy Team. It is trying to persuade employees to volunteer their time. Moreover, it provides a reward that will benefit the group at large. It then lists the opportunities available upon acceptance of a volunteer program. Benefits in terms of experience and knowledge, "you will have the opportunity to determine the solution that keeps deployment on the forefront of web technology." There is an emphasis on huge, in all caps -- to show what a great opportunity it is. Lastly, there is no signature or ending, which makes it somewhat informal for a business letter.

Email 3

It is clear from the very beginning that the writer is a superior -- writing to an inferior about the problems within work. The writer concedes some sympathetic tones before moving on to a more annoyed tone; "While I was very happy to get it, I'm disappointed in its content." There is parallel structure used to line out what the proposal was missing "There's no outline at the beginning, no indication of the features that are located within, and no technology case at the end of the proposal as we discussed." The tone is very annoyed -- backed up with the flow of the parallel structure. Additionally, it is clear that the intended audience members are at fault for failing to provide the work in its full entirety as had been discussed prior to this email. Then there is a use of bold text for anywhere. Research states that using bolded text will More times than not the other side will over emphasize your emphasis," (Kallos 2010). It is clear that emphasis was desired on this, most likely based on the fact that the team failed to provide what was required. Yet, research also states that generally "Instead of relying on formatting for emphasis, build your vocabulary to use adjectives and verbs that relay the specific emphasis you desire," (Kallos 2010). Thus, a better use of vocabulary might have been less insulting to the audience than the bold text. There is a grammatical mistake, which does lesson the credibility of the writer some -- it's in this case is actually possessive pronoun, not the combination of it and is, and should be its. The power of the annoyed tone continues to grow as the message ends. The second paragraph seems to be its climax. There are several questions, which seem to be rhetorical jabs at the audience for failing to perform the stated duties. It is clear that feedback had also been given prior to this message, and so helps justify the intensity of the annoyed tone.

Part II

Email 1

To: XYZ Company

Subject: Building Strategic Relationships

Thanks for taking a second to consider the act of building strong strategic relationships which can produce favorable productivity increases for both XYZ and ABC Company.

We have long been a witness to the expertise found within your organization. After considering the productivity benefits it would provide, it becomes clear that a working relationship would prove mutually beneficial. Not only could we offer availability to our resources, it is clear that working with us would ensure a stronger business strategy.