991 words

Martin Luther King's rhetorical strategy in Letter from Birmingham Jail

During his extraordinary career, Martin Luther King addressed not only the needs of his negro audience, but also communicated effectively with his opposition in order to make his message of equality and tolerance even more effective.

~5 min read

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798 words

Roosevelt and Bush's post-attack speeches: logic versus emotion

A Comparison of Roosevelt and Bush's Speeches with Implications for Changing American Values Like December 7, 1941, September 11, 2001 was "a date which will live in infamy" (Roosevelt).

~4 min read

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2,876 words

Print media propaganda and American support for World War II

Freedom of the press is a basic right granted by the U.S. Constitution. The government cannot restrict the press in its right to inform the people of the United States.

~15 min read

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1,117 words

Fear appeals in mass communication: traps and effective strategies

What traps should communicators avoid in using fear appeals in their messages? Fear is an emotion and messages that appeal to emotions must tread not so much lightly, but rather, quite meticulously, especially when calling upon an emotion such as fear.

~6 min read

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4,443 words

Information systems and enterprise resource planning implementation at Dirt Bikes

Pervasive use of analytics and key performance indicators to measure IT system performance and level of mfg. efficiency (Hopkins, 2011).

~23 min read

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315 words

Timeshares as an affordable alternative to hotel vacations

Persuasion don't have enough money; I can't afford a trip!" are some of the most common excuses for not traveling or enjoying a relaxing holiday with the family. As you know, Americans also work hard.

~2 min read

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4,048 words

Technology platforms enabling virtual team productivity and knowledge transfer

The pervasive adoption and use of virtual teams in enterprises is redefining the pace, direction of innovation in communication, collaboration, shared project workflows, project management, and knowledge transfer.

~21 min read

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563 words

Effectiveness of online versus direct advertising and marketing communications

The pervasive adoption of digitally based approaches to advertising and marketing communications continues to accelerate.

~3 min read

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1,632 words

Security vulnerabilities and capabilities in web-based teleconferencing systems

The pervasive adoption and reliance on the Internet as a viable platform for enterprise communication and collaboration has led to rapid growth of Web-based teleconferencing. This growth has not been without risks however.

~9 min read

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525 words

Financial benefits of cloud computing adoption in small businesses

The pervasive adoption of cloud computing is revolutionizing how small businesses manage their supplier, customer and service provider relationships.

~3 min read

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