580 words

Marketing myopia and Microsoft's struggle with customer focus

Dr., Levitts' article is timeless because it speaks to the perceptual bias companies gain after a little success, which breeds compliancy and then arrogance and an illusion of invulnerability.

~3 min read

View paper →

790 words

Brand longevity: how iconic brands maintain relevance across generations

Branded Forever! Brands cannot be expected to last forever" or "There is no reason for a brand to ever become obsolete" Although nothing may last forever, there is no reason for a marketing manager, despite the conventional wisdom of the product life cycle, to assume that every brand is doomed to…

~4 min read

View paper →

2,400 words

African-American women's struggle for equality in the Black Freedom Movement

African-American movement of the later half of the 20th century profoundly shifted from the Civil Rights movement towards the much murkier field of providing freedom and liberation for subclasses of the subjugated.

~12 min read

View paper →

1,701 words

Racist bullying in English secondary schools: prevalence and impact

The writer explains what the study will be about and what methodology will be used to complete the study.

~9 min read

View paper →

595 words

Colonial discontent and the roots of American independence, 1660-1763

Reason 1: America was becoming a unique culture, distinct from the British society from which it had sprung. There was more ethnic diversity. Americans were not simply English, but Scottish, German, and Irish immigrants.

~3 min read

View paper →

1,667 words

Virtual private networks for supporting business partnerships and remote workers

The Virtual Private Network Consortium, (et.al.) defines Virtual Private Networks (VPN) as a private data network that makes use of the public telecommunication infrastructure, maintaining privacy with a tunneling protocol and security procedures. Findlaw (et.

~9 min read

View paper →

367 words

Senator Biden's controversial comments about Barack Obama in 2008

Senator Biden dooms any hopes of a presidential nomination again by trying to compliment and distance himself at the same time from the most charismatic candidate his own party has for the 2008 presidential election.

~2 min read

View paper →

2,068 words

Emily Dickinson's scientific education and literary mastery

Emily Dickinson is viewed by many historians as the greatest female poet of American history, yet a true understanding of how she came to be both profound and articulate has been hard to come by. The voice that she uses within her poem seems to contrast dramatically from her real life persona.

~11 min read

View paper →

3,524 words

Quantifying trust in EU e-commerce: B2B and B2C models

The intent of this thesis proposal is to define a model for evaluating online trust initiatives as they relate to the growth of both B2C and B2B e-commerce transactions in the EU.

~18 min read

View paper →

584 words

Absurdity and existential meaning in Camus's The Stranger

The central themes of existentialism identified in philosophical works and in literature as well are: stress on the significance of the individual, stress on importance of passion, irrational aspects of life are valued, human freedom is searched for and valued.

~3 min read

View paper →