743 words

Technology innovation's impact on foreign direct investment and global markets

The continued proliferation of technologies globally is re-defining the strategies, systems, platform and most of all, the pace of its adoption throughout organizations.

~4 min read

View paper →

1,049 words

Coca-Cola's global expansion through marketing, distribution, and strategic operations

Coca Cola Corporation is an American Icon of business that has established a new direction for American Industry operations in the 20th century.

~6 min read

View paper →

632 words

The gap between HR practice and academic research in the 21st century

Rynes et al. (2002) discuss their views of what 21st-century HR managers need to do and come to the conclusion that HR managers simply need to read more academic literature. They assess the nature of the gap between HR practitioners and the academic literature.

~4 min read

View paper →

1,686 words

How companies use Twitter and Facebook for customer service

The impact of social networks on every facet of customer relationships continues to escalate, with more companies using Twitter and Facebook to deliver exceptional customer service experiences by solving their problems quickly, clearly and transparently online (Bernoff, Li, 2008).

~9 min read

View paper →

1,367 words

Histrionic personality disorder: attention-seeking behaviors and characteristics

Personality is the unique way in which every individual expresses their inner experience and outer behavior. People tend to react a given way every time they experience something and in return express personality traits that come to define who people are. But personalities are not set in stone.

~7 min read

View paper →

1,423 words

Coca-Cola's integrated marketing communications and brand loyalty strategy

Discuss the company's advertising strategy and how it aligns with its marketing goals. Coca-Cola's company advertising strategy is designed at communicating how exceptional the experiences are of consuming their products, and how those experiences generate and sustain strong positive emotions.

~8 min read

View paper →

700 words

Jane Elliot's blue-eyes brown-eyes experiment on bias and discrimination

When teacher Jane Elliot decided to separate her class into two groups, those with blue-eyes and those with brown-eyes, and alternately deemed one of the groups as superior, she was not doing so simply to make young children feel bad.

~4 min read

View paper →

1,078 words

Sexual references in popular music from the 1950s to today

Contrary to popular belief, sex and sexuality has been present in popular music for at least the past 60 years.

~6 min read

View paper →

677 words

Five Forces Model analysis of the smartphone market

The Five Forces Model (Porter, 2008) provides a useful framework for evaluating the dominant competitive forces that influence the size, direction and intensity of competition in a given industry.

~4 min read

View paper →

703 words

Comparing command-and-control and incentive-based climate regulations

According to Johnson (2010), the issue of climate change has been hotly debated from two main viewpoints: that global warming has resulted from human activity on the one hand; and that it is a myth resulting from flawed research and unverified scientific findings.

~4 min read

View paper →