2,636 words

Procter and Gamble's marketing environment and brand strategy

Procter and Gamble is one of the largest companies worldwide and the largest U.S. manufacturer of household products. It is present in more than 140 countries with products such as: food, beverage, soap, detergent, beauty, health and paper.

~14 min read

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3,328 words

The causes and global impact of World War II

World War II was considered the biggest and costliest war in history in terms of both lives and money (Institute of Electrical and Electronics Engineers 2007).

~17 min read

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2,947 words

Alternative educational programs for high school dropout risk students

Some students eventually receive GEDs while others do not receive a high school diploma at all. Still others are able to attend alternative schools. The purpose of this discussion is to examine alternative Educational Resources for Dropout Risk Students in American Public High Schools.

~15 min read

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2,939 words

How JetBlue Airways uses customer service to gain competitive advantage

Good service is not meant to make customers smile, but to make customers come back. -- Patrick De Pelsmacker and Philip J. Kitchen, Integrated Marketing Communications: A Primer, 2004

~15 min read

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3,512 words

Apple Computer's recovery from business decline: a case study

The ability of a company to recover from decline has long been a topic of discussion in the sphere of organizational behavior. This is viewed as a topic of interest because every company experiences declines and recoveries.

~18 min read

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3,728 words

Evaluation of software company websites for accessibility and usability

The two useful or good sites are www.Oracle.comand www.Microsoft.comwith the two poor sites being www.Cincom.comand www.freemap.com.The two sites that excel at web design criteria were specifically chosen due to their representation of both consumer and enterprise-class software, which are by…

~19 min read

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4,611 words

Mars Incorporated's business units and secretive corporate culture

Marketing Proposal for the "Mars Bar Unlimited": "Energy of Life!" Briefing. In a suburb of Washington, D.C., there sits a modest, red-brick office building on a street with a number of similar buildings such as real estate agents, banks, doctors, law offices, construction companies, and other…

~24 min read

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3,937 words

The privatization of America's highway system: policy options and case studies

What is the Answer?

~20 min read

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3,446 words

Identifying Al-Qaeda's funding sources and counterterrorism financing strategies

There is no consensus among experts in and outside the U.S. government about the magnitude of the threat to U.S. national interests posed by the Al Qaeda organization.

~18 min read

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2,856 words

Sudan's civil war, ethnic divisions, and oil economy

Sudan is a country in northern Africa with a population of around 40,000,000 people (Sudan 2).

~15 min read

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