Poor In Delivering Content And Term Paper

Length: 11 pages Sources: 5 Subject: Education - Computers Type: Term Paper Paper: #31533501 Related Topics: Website Evaluation, Web Site Design, Text Messaging, Content Analysis
Excerpt from Term Paper :



Website

Good Sites

Microsoft.com

The first indication that Microsoft.com is based on a strong WCM platform is the excellent division of specific areas of solutions, segments, and product sectors, all unified by common messaging and a consistency of content. The content in the site is current to the specific messaging of Microsoft today, including the launch of Windows Vista and the increased focus on Longhorn downloads for testing by beta testers. The content also provides excellent user-level guidance on office productivity, enterprise applications, and entire mini-sites dedicated to how to get more value out of their server products.

Oracle.com

Oracle is one of the leading providers of WCM systems and their support for multiple taxonomies ion their websites illustrates the company is actually using their own software to power their websites. The organization of content by the role of the visitor to the website also illustrates a strong WCM system being in place as well.

Poor Sites

Cincom.com

Too much content and not enough clarity as to just what the product areas are vs. The service ones; this site is overrun with content and writing and not clear enough on the main areas of the site to understand what the main message of the company is. There is an abundance of content on their CEO who seems to be building more of al legacy than explaining why the products make sense for the unmet needs of potential customers.

Freemap.com

Quite frankly, it is a site that shows there is no content management system in place within this company, and the lack of consistency around how content supports the specific images makes the site difficult to navigate and use, which is the subject of the next part of this site. While the author if this site date-stamped when the last update is, it is very unclear as to just what is topical and current on the site at all.

WCM systems form the foundation of many of the world's leading websites, and this is best illustrated by the support of multiple role-based content definitions across an entire website. Microsoft and Oracle's support of roles-based content queries is a case in point.

Evidence of a WCM System in place at Microsoft.com (Notice the level of detail in the content driving the industry definitions - evidence of a strong WCM system)

Evidence of a WCM System in place at Oracle.com

Navigation Design and Assessment of Logic

This is the one aspect of a website design that is the most difficult to attain without much experience in how different website visitors and users interact with and eventually become loyal to a website. In the case of Microsoft and Oracle, their content management taxonomies, their approaches to organizing the various segments of content, and the roles-based approach to navigation depending on the role of purchasers all point to exceptional depth of knowledge in what users want in terms of navigational design and logic flow. The worst sites of Cincom.com and freemaps.com on the other hand show that a deliberate assumption has been made that all users will interact at a comparable level with the website, and therefore there is no need to have a workflow-based logic applied to the knowledge itself. This is a major limitation of any website, and if this were a weighted analysis, navigation design and assessment of logic would have the highest percentage of points associated with it.

The highest performing website on this dimension have an intuitively easy navigational structure, advanced search functionality, multiple views of the site map, logical menu systems, and a series of breadcrumbs to specifically show the navigational elements of the site. The following table shows how navigational design can either be a best or worst practice for any website. Many organizations actively measure this attribute through the use of social science-based research, including actively monitoring users' perceptions of the functionality of websites' navigational ease of difficulty.

Website

Navigation Design/Assessment of Logic

Good Sites

Microsoft.com

Microsoft has in 2007 moved to a pop-up navigational interface as is shown below, which brings graphical icons for each Windows products when the Products and Related Technologies Section is selected in the website. Notice that the layering of the navigation makes it intuitively obvious where the user is in the process-centric approach to organizing the information in the left column in the other.

The Evaluate, Implement, Use workflow is a case in point, and is also evidence that their WCM system is designed to be very process-centric in its approach to managing content.

Poor Sites

Cincom.com

Navigational paths and logic flows tend to overlap one another and make the task of finding essential information very difficult. There is no actual approach to making the site cohesive, and the lack of navigational consistency is obvious.

Freemap.com flat and very one-dimensional site from a navigational perspective, this site lacks navigation and the trailing cursor is a real pain to use to get anywhere on the site. The fact this site uses frame only a very large, high resolution monitor could make sure of is another example of why the site should stay away from this approach to managing content. Navigation links are sometimes horizontal, sometimes vertical yet always confusing to use and difficult to work with.

Website screen from Microsoft.com selecting the Windows products:

Website screen from Oracle.com selecting products:

Site Design

In the worst performing sites this is where the developers choose extensive and often intricate frames to complete their designs at the expense of creating a more unified and intuitive flow to the site. In the case of the top-performing websites on the other hand, the page and site design is considered superior due to the strong focus on making the page balance as part of the overall site. Companies who often achieve best practices in this area include a balanced set of images on their web pages, re-arrange their page structures to make them look less cluttered (like Microsoft does today), and also reduce the number of conflicting colors on the site as well. The use of horizontal menu items is also much easier for users to navigate, regardless of the screen resolution used.

Website

Site Design

Good Sites

Microsoft.com

Excellent use of frames and navigation along with graphics that make the site inviting and intuitive to use. The structure of the front page of the site lends itself well to the creation of promotions and key product announcements on the front page as well. Each subsequent section of the site also is consistent with this approach and allows for each product group to define its own messaging within the structure of the site itself.

Oracle.com

Oracle uses a very innovative approach to organizing pages with the process workflow of the specific software product aligned with the left column of the website, and also includes a hierarchical flow of content in the middle of the page itself.

Poor Sites

Cincom.com

While Cincom uses a series of templates for simplifying the layout of content and its use, and also includes the use of pages for specific product areas. The content on each page however is inconsistent and often quite comprehensive. The lack of editing standards is clear from the rambling and often confusing text on the pages, in addition to variations in page design.

Freemap.com

The site design is a disaster and the specific pages show a lack of forethought in how they were organized with frames.

Microsoft.com Page and Site Design (Notice the large Xbox picture and the framing of the site, balanced, across the entire front page. This makes for ease of navigation and an intuitive approach to finding needed information).

Oracle.com Page and Site Design (Notice along the lower part of the front page of the Oracle.com website and the excellent page design, and with it, site design to support Customer Spotlight, News, and Special Offers)

Personalization

The functionality of allowing users to define the which content they want to see, be alerted on when new content of interest becomes available, and also track the search and use behavior of users online are all part of personalization. There have been literally dozens of studies completed that illustrate how personalization drives up the "stickiness" or loyalty to a website. The fact that more and more companies are rewarding those most frequent website visitors with more special offers and discounts is a marketing strategy that is based on capitalizing on customer loyalty. Personalization needs to be flexible enough to fulfill the unmet information needs of users of…

Sources Used in Documents:

References

AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on May 4, 2007 at http://lwcresearch.com/filesfordownloads/ConfigurationIstheHeartofCustomerFulfillmentforComplexProductManufacturers.pdf

Askegar and Columbus (2002) - Channel Management Best Practices: It's All About Orders. AMR Research Report. Monday September 9, 2002. Retrieved from the Internet on May 4, 2007:

http://lwcresearch.com/filesfordownloads/SqueezetheRevenueOutofSPRs.pdf

Columbus (2003) - Squeeze the revenue out of your Special Pricing Requests. AMR Research Alert. Tuesday November 11, 2003. Retrieved from the Internet on May 4, 2007:


Cite this Document:

"Poor In Delivering Content And" (2007, May 04) Retrieved September 19, 2021, from
https://www.paperdue.com/essay/poor-in-delivering-content-and-37940

"Poor In Delivering Content And" 04 May 2007. Web.19 September. 2021. <
https://www.paperdue.com/essay/poor-in-delivering-content-and-37940>

"Poor In Delivering Content And", 04 May 2007, Accessed.19 September. 2021,
https://www.paperdue.com/essay/poor-in-delivering-content-and-37940

Purpose of Paperdue.com

The documents we provide are to be used as a sample, template, outline, guideline in helping you write your own paper, not to be used for academic credit. All users must abide by our "Student Honor Code" or you will be restricted access to our website.

Related Documents
Using Methodology to Strengthen Content Strategy
Words: 2149 Length: 8 Pages Topic: Business - Advertising Paper #: 9134517

Strategy Defining Content Justifying Methodology Creating and Curating Content Linking Methodology to Content Creation This paper briefly explores the topic of content strategy methodology, including justification for establishing a formal methodology, attributes of good content and how these intersect with the methodology. The concept of content as conversation is examined. New brain science research on the dynamics of conversation is presented as a framework for considering the attributes of good content. Pitfalls of an

Poor Elderly Are a Vulnerable Population in
Words: 732 Length: 2 Pages Topic: Death and Dying  (general) Paper #: 54860153

poor elderly are a vulnerable population in all communities. Specific factors that have contributed to this factor constitute ageism, namely the way that elderly are generally stereotypes as deserving of less social respect and undeserving of social support. In American society in particular, and in western society in general, youth is glorified and monetary success considered, whether erroneously or not, to equivocate happiness. The fact is that an elderly

Poor and Healthcare Limits
Words: 2767 Length: 7 Pages Topic: Healthcare Paper #: 27466034

L.K. Abraham's book Mama Might Be Better off Dead: The Failure of Health Care in Urban America. The critique includes topics such as the book's purpose, the book's scrutiny of the different healthcare aspects with regards to America's poor, and reactions of readers to the work. The focus of the book is on healthcare as of and upto 1994, the publication date; it does not take into consideration and/or

How Can the Principles of Direct Marketing Help Companies Deliver...
Words: 2902 Length: 9 Pages Topic: Business Paper #: 5269313

direct marketing help companies deliver their objectives? The principles of direct marketing help companies deliver their objectives Times are changing, the economies, laws and rules are also changing, however, the principles of marketing remain the basic driving factor of success for any business. The marketing strategies are changing, from manual to digital. Nonetheless, the challenge in understanding and executing the principles of direct marketing remains with the business enterprises. Marketing strategy

West Financial Banks on Content
Words: 744 Length: 3 Pages Topic: Education - Computers Paper #: 83522169

The product uses content transformation and rich and large file graphics conversion to speed content delivery. AppCelera also offloads Secure Sockets Layer (SSL) processing to increase the performance of Web servers. CIO Mike Stevens says members have seen a performance improvement of about fifty percent since system deployment. Before making the final AppCelera decision, MidWest Financial took a llok at caching appliances, but found them to be more beneficial for

Isaiah Delivered the Jubilee Message
Words: 3410 Length: 10 Pages Topic: Mythology - Religion Paper #: 64245856

They could only be disposed of, as it were, by leases till the year of jubilee, and were then to return to the seller or his heir." This would preserve familial and tribal heritage as well as prevent the wealthy from being able to incur large masses of land, thus keeping certain families in extreme poverty. It gives all Israelites their liberty, as well as treats them all as equals,