1,736 words

Marketing terminology in advertising and consumer promotion strategies

Advertising - a series of strategies aimed at increasing the awareness of a company's brand in addition to its products and services. Advertising is both digital and in print, with digital forms beginning to dominate in the 21st century due to their ability to be measured and analyzed.

~9 min read

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1,442 words

Immigration controversy in modern United States politics and policy

Immigration into the United States: Ongoing Controversy in the Political and Public Spheres Immigration has always been a controversial issue in the United States, even before this nation was formed on the North American continent.

~8 min read

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1,026 words

Bebe, Inc.: market positioning and brand strategy for contemporary women

Bebe, Inc. Bebe Inc. Bebe, Inc. makes and sells clothing and accessories for and to women between the ages of 21 and 35 years of age. These women will follow the latest fashion trends, which is what attracts them to Bebe's clothing and accessories.

~6 min read

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1,139 words

Qualitative research methods in social work practice

In order to appropriately identify useful pieces of research in practice, one must first understand the various types of research and the assumptions that come along with each type of research.

~6 min read

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1,410 words

Neuropsychological effects of stress on the brain and emotions

Neuropsychological research into human stress response is extensive, although progress in understanding the chemical changes in the brain due to stress has only happened in the last 30 years (Wallenstein, 2003).

~8 min read

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1,591 words

Global and ethnocentric approaches in international marketing strategy

Marketing is so ingrained in the modern way of life we almost do not notice it -- yet we are all ingrained and enraptured by its very power and existence.

~8 min read

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2,143 words

Jim Collins and his framework for organizational success and growth

Jim Collins is an American business consultant who provides lecturer on the subject of company growth and sustained progress. In 1992, he won the 'Distinguished Teachers Award' while working as a teacher at Stanford University's Graduate School of Business.

~11 min read

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1,257 words

How technology enforces ethical standards and shapes workplace culture

In recent years companies have found many uses for technology. Most recently firms have begun to use technology is the area of ethical standards.

~7 min read

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2,354 words

Executive systems in France, Germany, and the United States

France is one of the most important republics of the European Union and Europe as a continent. Given its historical background, it represented a true inspiration to other European countries and outside Europe regimes, such as for instance Iraq after the fall of the Saddam Hussein administration.

~12 min read

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2,094 words

Violence reporting behaviors and victim sexual orientation in high schools

Specifically, the study offered possible insights into the barriers to reporting faced by students at three Los Angeles area high schools.

~11 min read

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