680 words

Sales promotion tactics and pricing strategies for consumer products

The book points out the most effective methods influence the consumer at the point of sales. From personal experience, the author has been most influenced by point-of-purchase displays, many times with feature a coupon or a promotion that rewards the purchaser (Lamb, Hair, & McDaniel, 2008, p. 461).

~4 min read

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2,803 words

Political leaders, corporations, and the struggle for ecological sustainability

The relationship between politics and ecological sustainability has involved an inverse power struggle between political leaders whom seek to enable corporate success and the ecologists whom fear the poisoning of the earth and other forms of ecological damage.

~15 min read

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558 words

Promotion from within as a strategy for filling upper management positions

When a company faces the dilemma of having an upper management position open and has defined a policy of promotion from within, the policy does not exist in a vacuum but rather as part of a broader structure and strategy of how the company is operated (Gentry, Sosik, 2010).

~3 min read

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7,184 words

The Treaty of Lisbon's implementation and early impact on European Union operations

Treaty of Lisbon is the culmination of many years of negotiations highlighted by heated debates, compromise, and disappointments.

~36 min read

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565 words

Twain's use of humor and literary devices in "The Adventures of Huckleberry Finn"

Twain incorporates humor by using a boy's point-of-view. For example, when he says that while he was out in the woods and he hears a "sound that a ghost makes when it wants to tell about something that's on its mind and can't make itself understood" (245).

~3 min read

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846 words

Pension plan accounting standards: IASB and U.S. GAAP approaches

A pension plan is essentially a form of deferred compensation, where an employee and/or employer is required (or at least allowed) to contribute to a fund that is disbursed to employees in fixed amounts following retirement.

~5 min read

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1,295 words

The closing process group in project management and lessons learned

A project is a temporary endeavor with a defined beginning and an end. It creates a unique product or result; the distinguishing characteristics of which are progressively detailed as the project is better understood through an iterative planning and execution process.

~7 min read

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1,067 words

Disaster management planning for global supply chain operations

In the "Global Supply Chains" chapter of his book, Bowersox gives a very comprehensive introduction to the benefits, goals, and major challenges of global supply chain management.

~6 min read

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914 words

The transition from indentured servitude to race-based slavery in colonial Virginia

The transition from indentured servitude to race-based slavery occurred over the course of a generation. The transition not only occurred on a social level, but was also established through legislation in the colonies, as well as, in England.

~5 min read

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2,513 words

BP's crisis management and communication strategies following the Deepwater Horizon oil spill

Marketing and advertising strategies are used in various fields, not just in promoting products and services. Such techniques are developed and implemented in order to communicate political messages, to influence the election process, to create or to conceal scandals, and others.

~13 min read

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