Search Results for "leadership"

2,907 words

Contract breach and remedies in an RJR cigarette advertising case

If we look at the case of Mary and RJR there is a contract formed between them for Mary to undertake a year long advertising campaign to present the companies cigarettes in a positive light, her remuneration was to be 25% of the increase in sales that the campaign created.

~15 min read

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2,948 words

The Joe Camel campaign and youth tobacco marketing strategies

The tobacco industry has been in a battle to capture the youth market for decades mainly because of the degree of brand loyalty that is characteristic of cigarette smokers. Cigarette companies have a lot at stake in making sure that their brand is one of the first tried by the young smoker.

~15 min read

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3,774 words

Marketing strategy and positioning of FHM Singapore magazine

The paper covers the following areas: Introduction, in which the dissertation if briefly introduced, the product or service is also introduced, and the objectives that are intended to be achieved in the paper are highlighted; Literature review, in which a review of the literature available on the…

~19 min read

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4,446 words

The online newspaper as a postmodern medium

The newspaper industry, picturesque for centuries, symbolized novelty marked by downright, clear-cut representation of information and news and painstakingly categorized.

~23 min read

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4,992 words

UK teenage pregnancy rates and policy effectiveness

The following review of current literature is categorized by a number of variables. Statistics and Data initiate the report and is quickly followed up with Policy Literature. From there, an Academic Literature Review focusing on five articles (with corresponding studies and citations) takes place.

~25 min read

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4,473 words

Anthropological photography in Africa and colonial power dynamics

In what way does the academic discipline of anthropology partake of what Patricia Hayes describes as "emerging colonial photographic rituals marking subjugation and power"? (Hayes 141).

~23 min read

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3,783 words

Small publishing houses and university presses in North America

Scholarly publishing survives through severe economic hardships which can, however, be rationalized by a thorough understanding of two main complexities involved.

~19 min read

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2,870 words

Advantages of hosting private email servers for organizations

Email is very critical for business communication, although, many businesses organizations outsource their web-based services such as Google Apps or iCloud, however, these services are not a good option for businesses in possession of the critical data.

~15 min read

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