¶ … Online Newspapers The newspaper industry, picturesque for centuries, symbolized novelty marked by downright, clear-cut representation of information and news and painstakingly categorized. Readers got used to repose faith in some bylines and be aware of indications of prominence, like the blaring headline in the form of a banner. A good number of people think a computer screen can never take the place of a newspaper. Online newspapers are securing a position for themselves, particularly among the news hunters, the computer users, and the youths, who perceive the Internet as the practical medium for information and news. The online medium is befitting for the people who have treaded ahead of MTV, afar Entertainment Tonight and also further than wired journal. (The Online Newspaper: A Postmodern Medium)

With its predisposition to distort and combine media, the online newspaper is not as clear-cut as its print brethren, despite the fact that it has every news and information contained in a newspaper. The online newspaper comes after modernism. The subsequent movement flagged off with the descent of Mcpaper, USA Today in the initial stages of 1980 appropriate for a class of commuting generalists. Its main company Gennett Company took advantage of its vibrant cover page and precise multicultural people-loving features as a trendsetter for candid news reporting. (The Online Newspaper: A Postmodern Medium)

In the present day world, readers are drenched in information given by the newspapers and the irony is that they offer more effectively more news than ever before. It has become highly difficult to supply to one section without driving away the rest, as newspapers have many readers. There is a broad gap between the readers and their knowledge of what they need and get from an online newspaper, when excess information and too much targeted information are given to them. There are lesser limitations in the postmodern newspaper, which is inside the publication or in its association with the rest of the world. In the online newspapers, though there are many segments, going from one section to another is easy and there is no need to lick the forefinger or thumb to turn the pages. This easiness is more subtle as information is included in an article as it is exposed to the reporter, or the placement or headline is altered all through the day as other stories come and go. On a one-edition-a-day paper, these systems are not feasible and this seldom takes place in big-city multi-edition papers that no one thinks about the result of moving a story. However, a lot happens in the postmodern medium of an online newspaper. Thus the online newspaper compels the readers in delicate ways to become postmodern. (The Online Newspaper: A Postmodern Medium)

Online newspapers constitute the leading online supply of regional news and are placed next only to their printed counterpart as a main resource for local advertisement - superior compared to television, radio and bargain hunters looking for free stuff. Newspaper Web sites constitute the preferred online alternative for regional news reporting and information, more forceful compared to local media rivals or brands at the national level like Yahoo! (Online Newspaper) On the basis of appraisal in 85 U.S. markets, the Media Audit announced that Sixty-two percent of the Internet users wanting regional news chose online newspapers which draw increased number of traffic compared to any other regional media site in 93% of the major U.S. markets. (Facts about newspapers - 2002 / Page I) There has been a two-fold rise in the newspaper websites throughout the globe since the year 1999 as revealed by a study. (Online newspapers tempt readers) As per the NAA's 2002 Online Consumer Study, in excess of 1,300 daily newspapers from North America have started off their online editions in 2002, and throughout the globe, there are 5,000 daily, weekly and other newspapers that have gone online. (Facts about newspapers - 2002 / Page I)

Online versions of newspapers have seen a phenomenal explosion recently. According to Timothy Balding, director general of World Association of Newspapers have stated that Internet readers for newspapers have risen by 350% since the last five years. (Online newspapers tempt readers) The speedier development of broadband in a lot of nations indicates people are devoting less of their recreational time viewing television, choosing to browse the Internet in its place. This has resulted in the newspaper web sites getting increased traffic, as per the research...

(Online newspapers tempt readers) Regular users of Internet number about 220 million across the globe, and of them 50% belong to United States or Canada. The moment an individual gets access to be online his or her pattern of media use transforms. In October, GartnerG2 undertook a review of 4,398 Internet users of America. Twenty percent reported that they go through newspapers less frequently due to the presence of the Internet, together with 10% who mentioned that they read newspapers very rarely. There has been a substantial decline of television viewers and magazine subscribers also. The Internet has come of age has no more regarded as "new media." (Our goal: Help newspapers 'own' the Internet)
The traffic comprised of online news is youths, possessing increased earnings and have more knowledge compared to other users of Internet. (Online Newspaper) An important fact has been reported by Arbitron and Edison that Media that 50% of all Americans within the ages of 12 and 34 regard the Internet as a significant medium in their lives." Cutting across age barriers, the study reported that about 20% of Americans regard the Internet as their most indispensable medium. (Our goal: Help newspapers 'own' the Internet) Plus, in contrast to online Internet users as a whole, readers of online newspapers devote extra time and money while staying online. (Online Newspaper) Online newspapers readers in contrast to online Internet users as a whole are comparatively wealthy. Nearly 25% of the of online newspaper reader's domestic earnings exceed $100,000, as against 17% of Internet users as a whole. (Online Newspaper) The research undertaken by NAA by Minnesota Opinion Research Inc. - MORI Research revealed that out of 10 online newspaper readers, 8 bought products in the last six months, as against nearly half of regular Internet users.

It is been found that Internet newspaper users devote double the time remaining logged in to the Internet compared to other Internet users, have an increased likelihood to experience speedier Internet connections, and in excess of 50% of them are hooked to the Internet from their residence. Exceeding half of the online newspaper readers are logged on to the Internet five days from their offices, as against 24% of normal Internet users. (Facts about newspapers - 2002 / Page I) The educational levels of online newspaper readers are also high with 51% being college graduates, as against 42% of normal users. There is a probability that online newspaper readers job holders. On the cultural front, online newspaper readers and online users as a whole are roughly identical. (Online Newspaper)

Measuring the Internet access at home and office, it was revealed that online users as a whole have increased chances to spend more time accessing Internet from their homes; 66% state that they browse the Internet the maximum from their residences; 27% disclose that they surf mostly from their workplaces. The pattern of online newspapers readers is also fragmented with half of them declaring that they surf the major part from their residences; 49% announce that workplace is their main access point. An increasing significant gap is present in the hour of the day people choose to remain logged on to the Internet. Online newspapers readers strengthened the significance of Boston.com latest advertisement promotion. "The people glued to their desktop constitute substantial part of the total Internet traffic." (Online Newspaper) Whereas a mere 24% of the normal users surf the Internet five days in a week from their workplace, double that figure of online newspaper readers browse the Internet. (Online Newspaper)

The research, undertaken by NAA went on to reveal that anybody verifying the schedule of the web site server will endorse that the period stretching from 9 to 5 is the opportune time when online newspaper sites get the major part of their visits to their sites. Reports from online surveys show that 60% of the online newspaper readers admit that those hours constitute their most busy hours for logging onto the Internet. However, in case of normal users, the period from 5 pm to 10 pm is widely used for browsing. Nearly 50% of the users stated that they remained logged in from 5 pm till 10 pm - constituting the highest traffic period. Online newspaper readers segmented their surfing period by one-third from 9 am to noon, from noon till 5 pm and from 5 pm till 10 pm. However, normal users were not as much occupied in the daytime period compared to at night. In a referendum done in a newspaper, online participants were more resolute but not undivided…