1,784 words

The 22 immutable laws of marketing and customer perception

In the book, the 22 Immutable Laws of Marketing: Violate Them at Your Own Risk, authors Ries & Trout (1994) present a series of insights, guidelines and concepts that together form the foundation of how marketing needs to be based more on the perception of customers and less on product features and…

~9 min read

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1,853 words

The glass ceiling in senior management: persistence and progress in Australia

Do you think the glass ceiling still exists? In your answer discuss the concept of a glass ceiling and the reasons it might, or might not, still exist.

~10 min read

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2,757 words

Comparing Apple MacBook and PC-compatible laptops for consumers

Mac vs. PC: Which is better for the average consumer? Comparing Apple Macintosh vs. PC-Compatibles: Which Is Best for the Consumer?

~14 min read

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8,566 words

Women's expanding roles and abuses during World War II

The scope of World War II was unprecedented in its time and thus far has yet to be succeeded by anything which remotely resembles it in such capacities as its number of participants, the geographical range of its impact or the sheer extremity of its horror and carnage.

~43 min read

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1,447 words

Myths and misconceptions about alcoholism and domestic violence

Any person who works in the area of domestic violence knows from experience that alcoholism is positively correlated with domestic violence. However, it is inaccurate to suggest that alcoholism creates domestic violence; the mere fact that many alcoholics are not violent belies that statement.

~8 min read

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1,712 words

Emotional response to Darryl Town's death in Albom's article

There were a number or emotions and feelings that I experienced on reading this article. At times these feelings were closely interrelated and one tended to impact on the other.

~9 min read

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1,703 words

Language manipulation in Swift's "A Modest Proposal" and Orwell's political critique

Language is more than words. Language is a tool that can be used in a variety of ways to achieve a variety of purposes. In his essay, "Politics and the English Language," George Orwell focuses on the function of language, emphasizing that it is a tool by which we can wield much power.

~9 min read

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12,318 words

Conformity and rebellion in Wollstonecraft's Vindication of the Rights of Woman

Mary Wollstonecraft's book a Vindication of the Rights of Woman (1792) was written as a response to the proposed state-supported system of public education that would only educate girls to be housewives, a proposal made by Charles Maurice de Talleyrand-Perigord, the French minister of education…

~62 min read

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1,437 words

Sappho's love poetry and Hindu philosophy on action and detachment

Throned in splendor, deathless, O Aphrodite," what is the speaker asking the goddess of love to do?

~8 min read

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5,647 words

Islamizing curriculum: reconciling empirical science and Islamic belief

This work seeks to examine the question of 'what is curriculum' in terms of the historical background and curriculum process and to identify effective strategies for transforming curriculum and affecting change.

~29 min read

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