Essay Undergraduate 677 words

Consumer Decision-Making Process: The Six Buying Stages

Explore the six stages of the consumer decision-making process and how personal, psychological, and social factors shape purchasing behavior and marketing strategy.

Marketing

~4 min read

View paper →

606 words

Quine et al.'s mixed methods study on retirement choice and outcomes

Retirement is one of the most challenging transitions of the life cycle. The combination of its psychological implications and the practical realities of adjusting to life on a 'fixed income' can both be powerful determinants of how one experiences, enjoys or suffers through these final years.

~4 min read

View paper →

732 words

How financial managers create value through investment decisions

The role of a financial manager could be classified as part financial analyst, part psychologist.

~4 min read

View paper →

578 words

Freud and Erikson's theories of developmental stages and conflicts

For many years, the theories of Sigmund Freud and Erik Erikson dominated how human psychological and social development was conceptualized in the minds of educators and therapists.

~3 min read

View paper →

614 words

Applying Maslow's hierarchy and Herzberg's theory to Wheelworks employee motivation

Maslow's Hierarchy outlines the five levels of human need. These are psychological, safety, belonging, esteem and self-actualization. Individuals must meet the basic needs (psychological, safety) first, before they can meet their other needs. Wheelworks meets needs at each level.

~4 min read

View paper →

932 words

Coping mechanisms for schizophrenia caregivers through family therapy

In the early 20th century, schizophrenia was often portrayed as a psychological disorder, the result of ineffective or cold mothering. Today, schizophrenia is understood as a biological disorder of the brain.

~5 min read

View paper →

579 words

Fluoxetine treatment for a patient with major depressive disorder and melancholic features

Why is Rita taking fluoxetine? Rita is currently taking Fluoxetine in response to a psychological evaluation that demonstrates Major Depressive disorder and there is also some evidence of PMDD (Premenstrual Dysphoric Disorder).

~3 min read

View paper →

890 words

Research methods and data collection in addiction rehabilitation settings

Interning at a drug and alcohol addiction rehabilitation facility offers a tremendous opportunity to learn about psychological treatment methods, theories, and interventions.

~5 min read

View paper →

478 words

Authoritative versus authoritarian parenting approaches and child development

The impact of parents in the development of a child has been an issue of great interest for developmental psychologists. This has led to the discovery of different parenting styles and the impacts they have on children.

~3 min read

View paper →

691 words

Maslow's hierarchy of needs and human motivation applications

Maslow's Hierarchy of Needs is considered by scholars, psychologists and sociologists -- among others interested in human behavior -- as among the most "…fundamental theories of personal motivation" (Sadri, et al., 2011). The Hierarchy of Needs defines five basic needs all humans seek and require.

~4 min read

View paper →