653 words

Celebrity endorsements: benefits and risks in marketing

Companies today spend millions of dollars on celebrity endorsements, reflecting the fact that celebrity dominates our culture. However, doing so presents not only rewards, but also a variety of risks.

~4 min read

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322 words

Music's role in African-American activism and Islamic hip-hop integration

Martin (2005) are that music played an integral role in the mid-twentieth century African-American freedom struggles and that a variety of black musical genres and artists contributed towards arousing black social consciousness and activism.

~2 min read

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933 words

Women's suffrage arguments: natural rights versus expediency

Women faced tremendous problems in 1846 when the first convention for Women's Rights convened. First, they had no right to speak out publicly and demand their rights.

~5 min read

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2,596 words

Religion and science as failed ideologies in Candide and Frankenstein

The Fall of Man, the Fall of Humanity from a State of Grace: The failure of religion and science in both Mary Shelley's Frankenstein and Voltaire's Candide

~13 min read

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17,846 words

How electronic word-of-mouth affects brand trust and customer equity

Customer Equity (Villanueva, Yoo & Hanssens 2006, Introduction Section, ¶ 1).

~90 min read

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536 words

Adapting communication strategies for military and professional contexts

Participation in this course has provided for a vocabulary expansion and greater capabilities in the use of digital communications technology, and through practice a greater understanding of what is necessary to communicate to different people of different backgrounds and in different settings has…

~3 min read

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704 words

Analysis of Jane Lee's ineffective cover letter

Jane Lee's letter to the Human Resources Department at XYZ Solution is not effective and is unlikely to pique their interest. The letter has grammar errors that make it appear sloppy. There is too much superfluous information.

~4 min read

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900 words

Bernard Williams's body-swap argument for bodily identity

In a series of relatively simple though complexly-worded (out of necessity) thought experiments regarding body-swapping and changes to memory and the mind, Bernard Williams attempts to demonstrate that identity should be identified with the body rather than with the mind when identity is extended…

~5 min read

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344 words

Personal assessment of negotiation skills from Fisher and Davis's framework

Of the skills identified by Fisher and Davis in their article, "Six Interpersonal Skills for a Negotiator's Repertoire," there are two in which I believe I already excel.

~2 min read

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4,065 words

Ecstasy abuse prevention using Kotter and Cohen's change model

The use of ecstasy amongst ravers has become a very distressing trend in the United States. Ecstasy is a synthetic psychoactive drug assigned the scientific term 3, 4-methylenedioxy-methamphetamine.

~21 min read

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