662 words

Nixon's foreign policy of détente with the Soviet Union and China

Detente means a period of strained relationships between one party and another with each trying to gain certain ends. Nixon had this type of relationship with the Soviet Union shortly after he gained office in 1969. He started the talks on limitation of arms.

~4 min read

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1,031 words

Applying Herzberg's motivation-hygiene theory to consumer behavior and shopper marketing

The foundational elements of consumer behavior and shopper marketing are based on the foundations of motivational theories including their supporting concepts and frameworks.

~6 min read

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3,030 words

B.F. Skinner's theory of operant conditioning and reinforcement

Starting from 19th century psychology, school of thought of behaviorist shared commonalities and as well ran concurrently with the 20th century psychology of psychoanalytic and Gestalt movements, however it was different from Gestalt psychologists' mental philosophy in significant ways.

~16 min read

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723 words

Alvin York's war diary and Medal of Honor heroism

Sergeant York and the Great War. Alvin York was a quiet, not specifically adventurous man who lived in Tennessee and was content to keep on living his days out there until he was drafted in the Great War, World War I. There he accomplished amazing feats of bravery, distinguishing himself.

~4 min read

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4,064 words

Personal learning contract for construction project leadership development

Learning within organizations is vital to success. It is the lifeblood that grows and sustains human capital (Bassi & McMurrer, 2004; Noe, 2008; Senge, 1990) through human resource development (HRD) and the management of technology which, according to Thamhain (2001), is the key to competitiveness…

~21 min read

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816 words

Stakeholder communication failure in Bloomington Hospital's cardiovascular expansion

When Bloomington Hospital decided to add millions of dollars in debt to their balance sheet, it was all for a very good cause.

~5 min read

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1,890 words

Gender differences in body image concerns and the beauty myth

Why are girls more concerned about their appearance than boys? Is a question that has been asked by feminist and sociologist alike for a long time.

~10 min read

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2,131 words

Mexican-American family structure and cultural identity in the United States

The Mexican-American population in the United States represents the largest Hispanic demographic in terms of population size (Lipski, 2003, p. 223) and accordingly has a relatively large impact on the form of Spanish spoken in the U.S.

~11 min read

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655 words

Building and preparing negotiation teams through strategic information gathering

Negotiation team can bring a wide range of knowledge and information to the negotiation process and teams are considered to be more creative then individuals because it is the pool of skills, knowledge and experience belonging to team mates collectively working for a common objective.

~4 min read

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1,961 words

Smartphone adoption and the decline of American landline telephone markets

Telephone handsets, once a symbol of upward mobility and continued affluence in the United States have been replaced by the cell phone and smart phone where today they are more seen with nostalgia.

~10 min read

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