3,464 words

KFC's business expansion strategy in China and beyond

Over the last several years, KFC has been engaging in an aggressive marketing strategy to rebrand its image and help maximize profits.

~18 min read

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3,125 words

Export strategy for high-quality table wines to India

India: Business, Economy and Trade Policy. Many Indian businesses "Look East" toward ASEAN, the Association of South East Asian Nations. They believe that in the long-term the ASEAN countries will offer better opportunities than the West (Maizels, 2000. PG 12).

~16 min read

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3,258 words

Ann Taylor's strategic response to retail industry changes

Over the last several years, the retail industry has undergone a tremendous amount of changes. Where, the sales and the stocks prices of many retailers would continue to climb higher, with each positive earnings report.

~17 min read

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2,802 words

The evolution of crime drama genres in television and society

Over the decades, genres have become increasingly popular. Simply put, a genre is when you are taking certain elements, within the way the shows are presented and changing them, to determine the theme of the television show.

~15 min read

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3,299 words

Managing uncertainty in production planning using real option analysis

Risk and uncertainty are inherently part of the business world that affects all parts of production planning. Furthermore, such uncertainty is by no means a simple phenomenon.

~17 min read

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3,149 words

Procter & Gamble's corporate social responsibility initiatives and sustainability commitment

Corporate Social Responsibility (CSR) is the way in which a business is accountable for the social and environmental force that is created by the business.

~16 min read

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3,260 words

Managerial compensation systems and corporate governance in mining companies

In the United States, corporate governance legislation was initiated mainly directed at listed enterprises requiring executives to confirm financial statements as accurate and requiring increased oversight of boards and auditors.

~17 min read

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3,116 words

The roaring twenties and the end of traditional American life

The 1920s was a decade marked by dynamic change and upheaval in nearly every facet of American life. The catalyst for many of these changes was the effects of World War I and sharp and steady rise in technological mastery.

~16 min read

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3,429 words

Baptist missionary pioneers Judson and Rice in early America

The history of the Baptist Church in the United States reached a profound turning point when it began to pay attention to the issue of overseas missionary work.

~18 min read

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2,503 words

How CRM systems could improve Mercedes-Benz customer relations

In the auto industry, information technology solutions have been used as a way to maintain low profit margins, while allowing manufacturers the ability to outsource a variety of operations.

~13 min read

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