CRM Systems Help / Effect Research Paper

Length: 7 pages Sources: 6 Subject: Business Type: Research Paper Paper: #75069227 Related Topics: Hacking, Cause And Effect, Interior Design, Harvard Business
Excerpt from Research Paper :

However, if the company / dealers begin using the CRM solution, to follow up and address customer service issues, it could help to identify possible factors affecting vehicles after the initial purchase. This would help to improve customer relations by bringing those products which are having problems, into the dealerships, so that they can be repaired quickly. If the situation cannot be fixed, then the dealer should replace the vehicle at no cost to the customer. Utilizing this kind of strategy, would allow both Mercedes and its dealerships to be able to improve effective customer communication. Where, it will eliminate the lack of: communication and follow up that often occurs, once the customer has purchased a vehicle.

Another way that this technology could be utilized is: to identify possible design issues. Where, the various CRM tools would help to improve communication and identify specific factors that could be related to product defects. This information is important, because it will allow the company to see if a trend is developing in particular defects. If the problem becomes large enough, this information would serve as an effective way of recalling and repairing those products that are of inferior quality. At which point, the information can be used by company engineers, to address various design flaws in future models. Over the course of time, this would improve the underlying product that is being produced, by allowing various design issues to be rectified quickly, helping to improve the reputation of the company.

Recommendations for the Executive Committee

Mercedes Benz is at a cross road in its business model, where the company has an outstanding reputation for quality and high levels of superior performance. However, when it comes to issues of customer service, the company has been slow to respond to various issues after the vehicle has been purchased. This is problematic, because if left unchecked, it could cause the company to lose market share to competitors. To mitigate the fallout from these events, it is recommended that Mercedes begin addressing customer issues quickly and as effectively as possible. This means that a customizable CRM solution must be utilized. Where, both dealers / the company would use this software, to randomly inform customers about: various issues with the customer and find out what factors are affecting the vehicles that they purchased. This would provide an initial foundation for addressing the various customer issues over the medium to long-term, by identifying what factors could be affecting perceptions. At which point, a strategy can be utilized to consistently monitor and improve customer experiences after the sale of a vehicle.

The impact of using this technology over the three years is that it will help to: improve sales, customer experience and the design process. In a recent study that was conducted by Hewlett Packard, they found that the use of CRM technology, as a part of the business strategy will reduce operational deficiencies by 20%. ("Business...


Where, the company and dealerships are not communicating, about how they can improve the customer experience and the underlying quality of the product. By implementing the CRM solution as part of the strategy, this will help to reduce operational deficiencies by 60% over three years (20% a year). At the same time, it would help to increase sales at the various dealers for a variety of products and services. Evidence of this can be seen by looking no further than the Harvard Business Review. Where, they found that those companies that focus on customer retention / satisfaction increases of 10 to 15%; saw sales double for their organization. ("Business Case for CRM., " n.d.) Given the fact that Mercedes will focus on every customer, means that this could help to cause the overall levels of profitability increase by six times over three years. The reason why, is because the company would be going beyond the number used by the Harvard Business Review and would be focused on addressing all customer needs. This makes the assumption that profits would double every year after the implementation of the strategy, a conservative estimate. At the same time, the different design and service issues can be used to help improve the overall quality of products being sold. Where, the consistency of problems in select makes / models could be used to improve the designs of future vehicles. This information is important, because it would allow the company to be able to identify and fix any kind of design problems early on in different vehicles. As a result, if such a strategy can be utilized by Mercedes Benz, this would help the company be able to build upon the image of quality and luxury that it is known for, while allowing it to adapt to changes that are taking place. Over the course of time, this would help the company be able to improve customer relations and the underlying products that they are selling. It is through examining this issue, provides the greatest insights on how Mercedes can mitigate these effects.

Reference List

Business Case for CRM. (n, d,). CRM Blog Guy. Retrieved from:

Definition of OEM Manufacturers on the Web. (2010). Google. Retrieved from:

Genuine Mercedes Complaints. (2010). Mercedes Benz USA. Retrieved from:

Kristoff, S. (2010). Advances in Automobile Safety Technology. Supply Chain Brain. Retrieved from:

Mayor, T. (2007). The Supply Chain. CIO. Retrieved from:

Morris, R. (2009). Custom Software vs. Off the Shelf Products. E Zine Articles. Retrieved from:

Murray, M. (2010). Supply Chain Issue for Nissan. Retrieved from:

Nakashima, E. (2010). More Than 75,000 Systems Hacked. Washington Post. Retrieved from:

Sources Used in Documents:

Reference List

Business Case for CRM. (n, d,). CRM Blog Guy. Retrieved from:

Definition of OEM Manufacturers on the Web. (2010). Google. Retrieved from:

Genuine Mercedes Complaints. (2010). Mercedes Benz USA. Retrieved from:

Kristoff, S. (2010). Advances in Automobile Safety Technology. Supply Chain Brain. Retrieved from:

Cite this Document:

"CRM Systems Help Effect" (2010, August 15) Retrieved August 1, 2021, from

"CRM Systems Help Effect" 15 August 2010. Web.1 August. 2021. <>

"CRM Systems Help Effect", 15 August 2010, Accessed.1 August. 2021,

Related Documents
New CRM System the Most
Words: 1833 Length: 5 Pages Topic: Business - Management Paper #: 10650883

Com and their continual stream of new updates on key applications. This will be handled by the it teams and the users of the system do not need to have visibility into the details of this. When major new features are being introduced by then formal application training will be completed to introduce features to the users quickly. Support internally will be handled by the it help Desk which

CRM in the Latin American
Words: 2928 Length: 8 Pages Topic: Business Paper #: 4531737

The crux of his research focused on the technological aspects of CRM supporting is the essence of rising above all these other forms of unwanted communication and staying relevant for the long-term to prospects and customers. Research Design The proposed research design will focus on interviewing approximately 500 customers of Latin American tourism providers in the last twelve months and assessing their relative levels of satisfaction using a survey designed using

Systems Analyst Is Unique in
Words: 2585 Length: 8 Pages Topic: Business Paper #: 43046018

Finally, the SDLC Model also leads to greater alignment of software application features with customer requirements, which is also measurable. As the role of the systems analyst becomes more closely aligned with customer strategies over and above that of being merely the implementers of technology to business strategists, the role of the SDLC becomes a necessary framework for initiating and delivering lasting process change to an organization. Systems' Analysts Most

CRM at Gibca Group Companies
Words: 2418 Length: 8 Pages Topic: Business Paper #: 91599849

This translates into a higher openness to western values and represents another step in the globalization process. The door is as such opened to more research endeavors focusing on the business dimension of the Middle East and its economic agents, but it could also imply the prospect for improved relations between the East and the West in the future. 5. Recommendations Based on the analysis conducted, several recommendations are issued. They

New It System Management Briefing
Words: 1537 Length: 4 Pages Topic: Healthcare Paper #: 50936354

Team members should communicate all relevant information to the Project Managers for the University of Arizona Medical Center and the CRM vendor chosen for the project. Issues and risks should be communicated in writing via the Issues/Risk Log or email to the Project Manager. If the issue/risk is urgent, immediate verbal communication of the issue/risk to the Project Manager is recommended. Once the issue is stabilized, written documentation will be developed

Information Systems & Information Technology
Words: 3130 Length: 10 Pages Topic: Business Paper #: 48384406

The company's consistent top line revenue growth also illustrates it has been successful in transforming its supplier network into one that operates more on knowledge, less on purely price or product decisions. As a result the company is capable of competing more at the process level and less at the purely price-driven one (Reese, 2007). In terms of the company's factors for success, the greater opportunities is to move into