413 words

Activity-Based Costing for logistics cost management and analysis

The use of Activity-Based Costing (ABC) reflects the fact that indirect costs and overhead costs are often more draining to modern organizations than direct costs.

~3 min read

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650 words

American imperialism and the Philippines after the Spanish-American War

Those who argued for the practice of imperialism by the United States did so with vigor and vehement support. Politicians contended passionately and with relative eloquence the reasons why imperialism, and specifically for the purposes of this paper, imperialist rule of the Philippines.

~4 min read

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655 words

Tipping point theory and the role of salespersons

As articulated by Malcolm Gladwell, tipping point theory suggests that small changes can make an enormous difference, in terms of the ways they create waves of change that eventually affect the rest of the surrounding environment, much like one carrier of a 'disease' that spreads an illness from…

~4 min read

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655 words

Hastings and Saren's argument for expanding social marketing's scope and influence

In the Hastings and Saren article dealing with social marketing the literature foundation used throughout the article spans a few decades in content. The authors do an excellent job at melding old with new literature in order to provide a basis for the evolving social marketing concept.

~4 min read

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611 words

How the media age has transformed personal selling

How has the media age influenced personal selling? Please provide examples to illustrate your discussion. Have electronic media made it more difficult for salespersons to persuade audience members?

~4 min read

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651 words

Developing cultural fluency through international marketing experience

If I were to describe myself in a single word, it would be 'fluent.' I have striven to make myself fluent in a variety of languages and cultures so my skill set can be adaptable to my current workplace and to the workplace of the future.

~4 min read

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938 words

Ethical standards in digital image manipulation: newspaper editors versus television news directors

Cross-Media Response to Digital Manipulation of Still and Moving Images" was originally published in the Fall of 1996 by the Journal of Broadcasting & Electronic Media. The primary author of the study, George Albert Gladney, holds a Ph.D.

~5 min read

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618 words

Hypocrisy and charisma in Sinclair Lewis's Elmer Gantry

Although Sinclair Lewis penned his satiric novel Elmer Gantry in 1927, many of the issues raised by the book are still relevant today. The title character uses the institution of religion and the American evangelical revival of the early 20th century as a means of making money.

~4 min read

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678 words

The policy paradox: politics and rational decision-making in policymaking

Stone captures for me the crux of policy paradox with this statement: "…each type of policy instrument [e.g., inducements, rules rights, for example] is a kind of sports arena, each with its peculiar ground rules, within which political conflicts are continued" (2001, p. 13).

~4 min read

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904 words

Douglas Rushkoff's "The Persuaders": advertising, branding, and political manipulation

Douglas Rushkoff's Frontline / PBS documentary "The Persuaders" offers a history of advertising and a critical exploration of the evolution of advertising in the twentieth century, along with techniques used in corporate marketing, concepts such as "brand loyalty," and the effects that advertising…

~5 min read

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