1,817 words

McDonald's brand identity crisis amid changing consumer preferences

Q1. Briefly summarize the problem(s). (Assume we’ve read the case). Think about the problem from McDonald’s perspective. Despite the fact that McDonald’s is one of the most famous companies in the world, the business model which was so critical to its massive success in the past is threatened.

~10 min read

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2,686 words

China's transition to market economy and barriers to innovation

The 21st century has been called "The Century of Asia" with China clearly leading the pack. One of the driving forces behind China's economic success to date has been the country's ability to respond to an increasingly globalized and competitive marketplace through innovation and hard work.

~14 min read

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845 words

Interview with Tobias Ragossnig, Front Office Manager at Kahala Hotel and Resort

To gain greater insights into the hospitality industry at the managerial and leadership level Tobias Ragossnig, Front Office Manager at the Kahala Hotel and Resort was interviewed.

~5 min read

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1,606 words

Managing a lost product shipment and training materials in Malaysia

The author of this report is asked to answer to a theoretical scenario whereby the training and other initial materials for a new product line are lost in transit but yet the big-wigs want the sales and other outcomes of this new product line to be over the top regardless.

~9 min read

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816 words

CEO accountability and the on-Time Airlines customer service crisis

The snowstorm event which delayed, stranded, and kept "dozens of passengers as virtual hostages on planes for several hours" (Case Study. N.D.) called for rational and forward thinking by airline staff and the executive management team.

~5 min read

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1,297 words

Corporate social responsibility in correctional facilities and prisoner rehabilitation

What is Social Responsibility and how should a Correctional Facility (Jail) organization respond to its social responsibilities?

~7 min read

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613 words

Core competencies and technological innovation in service industry operations

Why are core competencies so important in service industries? The profit margin for many service industries can be razor thin.

~4 min read

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1,695 words

Organizational structure and leadership at Embassy Suites Asheville

The corporate structure at an organization like Embassy Suites tends to be somewhat formalized and dense.

~9 min read

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1,347 words

Southwest Airlines' mission and vision statements analyzed

"The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest Airlines, 2011).

~7 min read

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659 words

Personal investment portfolio strategy and stock selection analysis

At first, my investment strategy entailed a balanced portfolio, culling from some conservative examples of traditional stocks such as American Express (AXP) and Citigroup (C) as well as Safeway (SWY), all of which I invested in substantially and purchased at least 500 shares of.

~4 min read

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