Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Business - Management
Strategic Management Process/Vision, Goals, Objectives
"The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest Airlines, 2011).
A mission statement defines the company's purpose and primary goals. Its main function is internal to classify the key measure or measures of the company's achievement and its prime viewers are the leadership team and the stockholders. A good mission statement should: express the core competency of the business, including the organization's strengths, values and purpose, state the organization's overall strategy for determining long-term success, explain why they organization exists and explain what the organization is trying to accomplish (Mission Statements and Vision Statements, 2011).
Southwest's mission statement expresses its core competency in its dedication to the highest quality of customer service. They explain their strategy for providing this high quality customer service by providing warmth, friendliness, individual pride and company spirit. What their mission statement does not state is the organization's strengths, values and purpose. They also don't explain what the organization is trying to accomplish. These are two very important things that should be included so that the mission statement would be complete.
Vision
"At Southwest Airlines, we consider ourselves much more than just a business; we are a neighbor in the community where you live. We champion causes that matter most in the communities we serve by developing relationships with nonprofit organizations on both a local and national level" (Southwest Airlines, 2011).
Vision statements also classify the company's purpose, but it's done in terms of the company's values rather than the bottom line measures or the things that are guiding beliefs about how things should be done. The visions statement communicates both the purpose and the principles of the organization. For workers, it gives direction about how they are anticipated to act and encourages them to give their best. Shared with consumers, it shapes consumers' understanding...
A good vision statement should explain what the business wants to accomplish, should set the time for accomplishing the goal, inspire creativity, energize growth and motivate employees.
The vision statement for Southwest is good, but it is not as good as it could be. They state what it is that they want to accomplish, which is being a neighbor in the community by championing causes that matter most in the communities they serve by developing relationships with nonprofit organizations on both a local and national level. They set no time frames for accomplishing this goal, so no one knows how long they want to try and accomplish this goal. There are a couple of things that are lacking in this vision statement. The company does not having anything in here that necessarily inspire creativity, energize growth or motivate employees. These three things are very important for the company as a whole as well as individual employee. People need to know where the company is, where they want to get to and how they are going to get there.
Values
"Our people are our single greatest strength and most enduring long-term competitive advantage" (Southwest Airlines, 2011).
Corporate values have become an ethical foundation for business, particularly over the last few years. Core values became very popular as a result. They document established principles in key areas of importance. They also provide standards for behavior at every level of the business. Core values provide a vision of a company's intended principles, as they relate to dealing with employees, serving share holders, and accepting responsibility for their community and the environment (Stacey, 2007).
Southwest has identified their greatest value as their employees. The see their human capital as their most enduring long-term competitive advantage. This is definitely an area that a company should value the most. Without good employees most businesses do not stay in business very long. What appears to be missing is that they could have stood to identify some other values for the company. They need to identify some that relate to the share holders,…
References
Kotelnikov, Vadim. (n.d.). Corporate Vision, Mission, Goals and Strategies. Retreived from http://1000ventures.com/business_guide/crosscuttings/vision_mission_strategy.html
Mission Statements and Vision Statements. (2011). Retrieved from http://www.mindtools.com/pages/article/newLDR_90.htm
Stacy, Diane. (2007). How important are company values? Retreived from http://www.helium.com/items/550275-how-important-are-company-values
Strategic Management Process/Vision, Goals, Objectives This document examines the mission, vision, values, and goals of Kraft Foods Group. It does so primarily to denote the fact that these components are indicators of this company's strategy. The document also aligns these components with the interest of stakeholders. It is exceedingly important for organizations within today's climate of rapid-fire technology and constantly changing marketplaces to adhere to strategy. Due to the celeritous pace of
Business- Management Strategic Management Process/Vision, Goals, Objectives Criteria for Mission Statement Expresses the core competency of the business Include the organization's strengths, values, and purpose State the organization's overall strategy for determining long-term success. Explains why the organization exists Explains what the organization is trying to accomplish Criteria for Vision Statement What the business wants to accomplish Time from for accomplishing the goal Inspires creativity Energizes growth Motivates employees Strategic planning establishes where a company is going over the next year or so, how
Mission Qs Strategic Management Process/Vision, Goals, Objectives Effective Criteria for a Mission Statement Specific Relevant Meaningful Supplies Direction Reflects Goals of Stakeholders Effective Criteria for a Vision Statement States what the organization hopes to become. Future Oriented Based on Values Concise Inspiring Although it may seem as if all modern companies have a mission and vision statement to support their operations, this is not always the case. In fact, one survey found that out of one hundred CEOs that sixty percent had no mission
Also, employee motivation is expected to be lower than that of a participative style. Employee motivation is important because it drives productivity. 3. The characteristics of TQM companies vs. KBR's characteristics TQM is a total organizational approach for meeting customer needs and expectations that involves all managers and employees in using quantitative methods to improve continuously the organization's processes, products and services" (American Federal Office of Management Budget Circular cited in
RATIONALE for the ELEMENTS The rationale for the elements stated within the mission, vision and values statement is that through educating and assisting patients in signing up for and choosing their provider under the Medicare Advantage plan that the patients will be enabled to receive the best possible benefits for their individual health maintenance needs. E. PROPOSED STRATEGIC GOALS Strategic goals of this program includes those as follows: 1) Enrollment of all patients
A mission is valueless if it does not truthfully motivate and guide the force of every worker in the similar course. Everyone has to consider the mission is sensible and achievable and not just unfilled speechifying (11). Business leaders must "outshine" by setting the model for all workers. They do not merely converse about missions, but they develop into a perfect example of the contemporary value; they should live by